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Save Mart synonymous with Sonoma Raceway
Save Mart Supermarkets is revving up its marketing efforts with a multi-year agreement to co- sponsor the annual NASCAR Sprint Cup Series race at Sonoma Raceway.
Save Mart Supermarkets’ status as either title or co-title sponsor of the annual Cup event in Sonoma is one of the longest runs in all of NASCAR Cup racing. The new agreement is for five years, extending through 2020. First partnering with the raceway in 1992, Save Mart will celebrate its 25thanniversary as a race sponsor in Sonoma in 2016.
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Canadian Tire rallies around the flag with omnichannel campaign
Toronto – Canadian Tire Corp. is rallying around a flag that contains no controversy with a new omnichannel promotional campaign. To celebrate the upcoming July 1 Canada Day holiday, Canadian Tire has posted a promotional video on YouTube using the hashtag #FlyYourCdnFlag.
Canadian Tire is encouraging consumers to post photos and videos on social networks such as Twitter, YouTube and Instagram using the #FlyYourCdnFlag hashtag.
