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The Force has awakened at retail
The new Star Wars film awoke a promotional force of epic proportions over the weekend, but now retailers are faced with daunting task of driving sales of merchandise tied to a movie that won’t hit theaters for more than three months.
More than 3,000 retail locations in the U.S. opened at midnight on Friday to unveil aisles of new merchandise tied to the upcoming “Star Wars: The Force Awakens” film, according to Disney Consumer Products and Interactive Media.
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Retailers open doors at midnight in anticipation of ‘The Force’
New York -- Disney unleashed its considerable marketing prowess on Friday and retailers were hoping the company’s “force” would translate into big sales.
On Friday, the entertainment giant formally debuted hundreds of toys and other products related to its upcoming — and hugely anticipated — film, "Star Wars: The Force Awakens.”

