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The Carson effect evident at Books-A-Million
Guest appearances by Republican presidential candidate Dr. Ben Carson at Books-A-Million stores gave the retailer a modest sales lift in the third quarter.
The company said its sales increased 0.4% to $101.6 million and same store sales increased 1.6%, thanks in part to appearances by Republication presidential contender Dr. Ben Carson. However, signs of life on the top line did not translate to bottom line improvement as Books-A-Million reported a loss of $7.1 million, or 50 cents a share, that was in line with a loss from the prior year.
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Tech Guest Viewpoint: Three Ways to Have Singles Day all Year Round
Alibaba generated a record $14.3 billion in sales in a 24-hour period on Singles Day (Nov. 11) this year. That is roughly five times what Cyber Monday is expected to generate.
Clearly, Alibaba is doing something right and is setting a precedent for what other retailers worldwide hope to achieve. It’s worth looking at why Alibaba was so successful. So what can retailers take away from the Singles’ Day experience to maximize sales and give customers a great experience this holiday season, and throughout 2016?

