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Dr Pepper celebrates Hispanic youth culture
Dr Pepper is targeting Hispanic millennials through a creative marketing partnership with the 2015 Premios Juventud VIP Tour.
The PJ VIP Tour, which paves the way to the 2015 Premios Juventud Awards Show airing on the Univision Network on July 16, will make stops in Miami, Los Angeles, San Jose, Houston, and will finish in Chicago and give Dr Pepper a special opportunity to tap into the Latino youth market.
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Music festival cool coming to the mall
Simon Property Group is giving shoppers a reason to come to that mall that doesn’t involve shopping.
The company is teaming up with Refinery29 to transform mall shopping into a summer festival experience with fashion "stages," beauty bars, and live musical performances. Style Festival takes inspiration from the music festival culture that has become a millennial rite of passage.

