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Staples tries new holiday promotional strategy
Price match guarantees and claims of fantastic deals have become passé, so Staples is employing a new promotional tactic this holiday season that speaks directly to its core customer.
Staples is making the same claims as virtually every other retailer about its great deals, convenient shopping and omnichannel capabilities. However, to take those claims a step further in a way that speaks to its core customers, Staples has created a limited duration promotion it’s calling the “Business Savings Event.”
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Santa sets up interactive shop at 10 Macerich malls
Holiday shoppers are in for an interactive treat when they visit Macerich malls this holiday season.
HGTV’s interactive “Santa HQ” returns Nov. 5 through Christmas Eve, Dec. 24, to spread holiday cheer to guests of all ages with a 21st century take on the traditional Santa Claus experience.

