Entertainment Tie-ins / Licensing

An assortment of cashiers, 13 hidden cameras, and a whole lot of holiday spirit led to an epic surprise at a grocery store in Germany this month.

Edeka, Germany's largest supermarket chain, decided to surprise its shoppers with a seasonal treat.

In an attempt to liven up the otherwise boring chore of grocery shopping, these cashiers opted to delight their patient shoppers with a choreographed orchestra that beeped the holiday classic, "Jingle Bells."

Watch here and enjoy!

Atlanta – Pizza chain Mellow Mushroom is partnering with beer brand Stella Artois to provide rewards to consumers who post photos on Twitter and Instagram, with a little help from their friends. By posting “usies” (“selfies” with a friend) using the hashtag #MellowStellaContest, Mellow Mushroom followers are entered in a contest featuring a getaway and other prizes.  

More than 3,200 military members, veterans and their families attended the Holiday for Heroes event at Mall of America.

The mall, working with Beyond the Yellow Ribbon, invited attendees to enjoy unlimited rides at Nickelodeon Universe, free breakfast at Hard Rock Cafe, a military resource fair, visits with Santa, an ugly sweater photo booth and prizes valued at more than $200.

This is the first year Mall of America has hosted Holiday for Heroes.

HSN is looking to drive more sales by leveraging the popularity of former NBA superstar Shaquille O'Neal with a new product line.

HSN and O’Neal will be selling a new collection near and dear to his heart: DRONE Precision Timepieces, a range of men's and women's watches.

Eighties sensation Weird Al Yankovic is offering RadioShack a new hope for the holidays.

Yankovic is appearing in the chain's holiday ad campaign called "Gift Smart.” In the ad, he sings his own unique take on the holiday song “Toyland.”

"He's tech-savvy, smart and a social media guru," said RadioShack chief marketing officer Jennifer Warren. Yankovich has more than 3.5 million Twitter followers and 1.6 million Facebook fans. "I don't think there could be a better fit for our brand right now."

Seasonal excitement at seven of Gander Mountain’s 154 stores is being driven by a train-themed merchandising initiative called the Holiday Express.

In a first-of-its-kind effort, seven stores in Florida, Minnesota, Missouri, New York and Virginia feature the large seasonal display filled with activities and an area where kids can have a free photo taken with Santa.

 

Looking to capitalize on the immense popularity of the PBS show Downton Abbey, Cost Plus World Market is having an online tea party and expanding its range of Downton Abbey products just in time for the holiday shopping season.

All systems are go and the holiday season is clear for takeoff at Macy's Herald Square in New York City.

That’s because this year’s Macy’s Christmas window display, “Santa’s Journey to the Stars,” traces the adventures of Alex, a young boy who receives a magical and mystical telescope that allows him to experience the wonder of Christmas on other planets before landing back on Earth at the iconic Macy's Thanksgiving Day Parade.

 

New York — Saks Fifth Avenue flagship on Manhattan’s Fifth Avenue has unveiled its holiday windows along with a dramatic light display that encompasses the entire façade of the iconic buiding.