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Entertainment Tie-ins / Licensing

  • Nerd alert: The Force is with Toys"R"Us this September

    Toys"R"Us is headed to a galaxy far, far away with its next promotion.

  • Fast fashion giant teams up with Disney on flagship

    Fast fashion retailer Uniqlo is expanding its collection of Disney apparel and taking its partnership with Disney to a whole new level with a planned flagship store at Disney World.

    The fast growing Japanese retailer will open a store in Lake Buena Vista, Fla., in the spring. It will be the retailer's first store in the southeastern U.S. Uniqlo already has 42 stores in the U.S. and plans to open more stores this year.

    Read more by clicking here.

  • Japanese retail powerhouse and U.S. entertainment giant: Perfect together

    New York -- Uniqlo, the fast-growing fast-fashion division of Japan’s Fast Retailing, is expanding its relationship with Disney Consumer Products. The retailer has even chosen a Disney property as the site of its first store in Florida.

    Uniqlo on Monday announced a global collaboration with Disney Consumer Products to produce a new line called “Magic for All.”  In addition to new products, the collaboration will include pop-up displays, and in-store and online customer experiences.

  • Alibaba creates social media platform with NBA star

    Hangzhou, China – Alibaba is launching an omnichannel partnership with one of professional basketball’s biggest stars. Alibaba Holding Group Inc. and Kobe Inc., a newly formed company by NBA player Kobe Bryant, will collaborate with Chinese media company Sina to create a new social media platform.

  • Consumer shifting from pools to school

    Bentonville, Ark. -- It’s the dog days of summer and that can only mean one thing: consumers are thinking back to school.

  • Wayfair teams up with Sherwin-Williams on DIY

    Online home furnishings retailer Wayfair is partnering with Sherwin-Williams on a digital tool that aims to help shoppers plan and execute their DIY projects.

    Wayfair.com plans to launch a Restore & Renew DIY Hub: a custom-designed online resource that features four Sherwin-Williams Diversified Brands, including Purdy, Krylon, Thompson’s WaterSeal and Minwax, with exclusive content that will help consumers bring their DIY projects to life. 

  • Lululemon and beer: perfect together?

    Vancouver – Looking to up its appeal with men, Lululemon has added a new product (if only for the short term) to its mix: beer.

  • TigerDirect wants business customers to 'Ask a shark'

    TigerDirect is giving business owners a chance to have their most pressing business growth questions answered by an expert.

    The retailer is sponsoring a contest featuring Kevin O'Leary, an entrepreneur, investor, journalist, and financial commentator who is most famous for being a "Shark" investor on the ABC reality television series Shark Tank.

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