Jordan’s Furniture’s new store will put customers on the roaps—literally

Jordan’s Furniture, known for its larger-than-life stores that combine retail with all manner of entertainment, is outdoing itself in its next location.

The retailer is building a 192,500 sq.-ft. store in New Haven, Connecticut—its first in the state—that will feature a massive indoor roap course, billed as “IT Adventure Roaps Course,” that includes two 60-feet high ropes courses. Jordan’s is devoting 20,000 sq. ft. to the attraction.

The courses incorporate four separate levels and over 100 activities like zig zag swinging beams, crisscross angle rope ladders, cargo nets, bridges, plank-walking, a cat walk and a 48-feet high free fall jump.

There will also be four 200-feet long zip lines that are 48-feet high. Visitors will be able to zip over a 1,000-nozzle water show with state of the art lights, sound and music, choreographed to 45-feet high water. The light and sound show will be created by Clair Solutions, the company that designed Radio City Music Hall, The Grand Ol Opry and the Michael Jackson Tour.

Jordan’s will offer a smaller version of the ropes course for children under 48" tall. Parents can walk alongside or watch.

"Be prepared to be wowed!" said Eliot Tatelman, president and CEO, Jordan’s Furniture.

The New Haven store, scheduled to open this December, will feature the largest entertainment area of any Jordan’s stores to date. The retailer currently operates five stores (three in Massachuseets, one in Rhode Island and one in New Hampshire) and each features its own unique brand of entertainment, from IMAX theaters to laser water shows to full-service restaurants.