Pier I “popping” up—but not with a store

Pier 1 Imports is celebrating the holidays with two unusual pop-up experiences.

The home décor retailer is creating a life-sized, pop-up book installation, open to the public from December 2 – 6, in downtown Manhattan.

It also is sending a limited edition, holiday pop-up catalog, created in collaboration with award-winning paper engineer Bruce Foster, to select customers. To see a video of the pop-up catalog, click here.

To bring the pop-up installation to life, Pier 1 transformed an open storefront in SoHo into “Pier 1 Imports: Christmas Pop-Up Storybook.” Visitors will be able to walk through a storybook to discover colorful scenes and vignettes based on the retailer’s Christmas merchandising style stories.