Entertainment Tie-ins / Licensing

Target Corp. is hoping New Yorkers and tourists alike will come out to help it celebrate the launch of its next limited-edition collection — Marimekko for Target.

Hunter, the British brand best known for its signature boot, has landed in Japan with style, opening a 3,100-sq.-ft. flagship that targets fashion-focused customers.

Designed by Checkland Kindleysides in collaboration with Hunter creative director Alasdhair Willis, the two-level store features the distinctive DNA of the brand’s London flagship, which offers a modern spin on the British countryside, but in a less literal sense,

Apparel retailer Express has been building its brand and upping its cool factor among millennials by signing up famous athletes and models to serve as “brand ambassadors.”

It’s just one of several tactics that the chain is using to drive its performance under the leadership of CEO David Kornberg, who took the reins in January 2015.

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American Eagle Outfitters is launching another viral marketing campaign, this time with a funny focus on the fight against the body shaming of men.

The retailer is kicking off its #AerieMAN campaign, featuring a mix of quirky male characters of different sizes and personalities sharing "real life" stories in their skivvies. American Eagle's Skinny Skinny Jean and American Beagle Outfitters campaigns were huge successes in 2013 and 2014. Now the brand is focused on raising awareness around body diversity.

J.C. Penney is teaming up with WWE to launch a new line of performance apparel for men and women.

Tapout, a global fitness and training brand recently re-launched by WWE and Authentic Brands Group, is now available in nearly 300 J.C. Penney stores and at jcp.com, with plans to launch a women’s collection this summer.

A cobbler station and lace customization are key elements of Timberland’s newest store in London.

The new 1,000-sq.-ft. location on Oxford Street, one of London’s busiest shopping streets, will stock footwear and accessories for men, women and kids. The opening gives Timberland, a VF Corp. brand, six locations in London. It is part of a move by Timberland to connect with a wider audience and younger consumers on the brand’s quest to become the largest and most sustainable lifestyle brand on Earth, according to the company.

New York -- The Howard Hughes Corp. announced that The Momofuku Group will open a new restaurant concept in the revitalized Seaport District in Lower Manhattan.

Edison, N.J. -- X Team International announced that partner, Welco Realty has completed a 65,000 sq. ft. lease on behalf of Hartz Mountain Industries for the first northeast location of Topgolf, which will join Edison Towne Square in Edison, New Jersey.

Topgolf will be a stand-alone venue as part of a larger retail development for Edison Towne Square, which is situated on the site of the former Ford Motor plant located one mile south of the intersection of the NJ Turnpike and I-287. The venue is slated to open between fall 2016 and winter 2017.