Entertainment Tie-ins / Licensing

CHARLOTTE, N.C. — Belk has  partnered with NFL quarterback Cam Newton to launch an exclusive line of men's apparel.

The Made Cam Newton collection will first include professional apparel options for men and will expand to include accessories and shoes in fall 2013.

NEW YORK — The first of Moose Toys anticipated Series Three Trash Pack Toys arrived at Toys"R"Us TImes Square this weekend at special event to welcome the toys arrival. The third collection of the popular line of garbage-themed collectible toys is available starting this week exclusively at Toys“R”Us stores nationwide and online at Toysrus.com/TrashPack.

The Budweiser brand raised $2.5 million for military families during Major League Baseball’s recently ended regular season as part of a program called, "Walk-off a Hero."

WAYNE, N.J. — Toys"R"Us is expanding further into the entertainment space with the launch of a new digital service aimed at providing family-freindly movies and shows to its customers.

Palo Alto, Calif. -- HP announced that its technology is powering an interactive, hands-on experience for shoppers and visitors at the new McCormick World of Flavors store in Baltimore.

CINCINNATI — Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

The Expert Collection brings two new premium hair care lines to Pantene: AgeDefy and Advanced+ Keratin Repair. The products utilize Pantene’s most advanced technologies and promise to help women experience healthy-looking hair with luster, bounce and damage repair.

PAWTUCKET, R.I. — In a reverse of the trend to make everything digital, Hasbro is taking some of the most popular digital games and turning them into physical board games.

The toy company has partnered with Zynga to create off line versions of its popular Word With Friends, FarmVille, CityVille and Draw Something brands.The line will hit store shelves this month at most major U.S. retailers and will also be available globally this fall in the United Kingdown, Australia and Canada.

MANHATTAN BEACH, Calif. — Skechers will once again feature Hall of Fame quarterback in its campaign for its "Relaxed Fit" footwear. Montana’s spot will follow Mark Cuban’s televised launch of the brand, and will be followed by Tommy Lasorda’s own unique Relaxed Fit commercial in 2013, as part of a triple sport celebrity campaign for the new men’s comfort footwear collection.