Entertainment Tie-ins / Licensing

Palo Alto, Calif. -- HP announced that its technology is powering an interactive, hands-on experience for shoppers and visitors at the new McCormick World of Flavors store in Baltimore.

WAYNE, N.J. — Toys"R"Us is expanding further into the entertainment space with the launch of a new digital service aimed at providing family-freindly movies and shows to its customers.

CINCINNATI — Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

The Expert Collection brings two new premium hair care lines to Pantene: AgeDefy and Advanced+ Keratin Repair. The products utilize Pantene’s most advanced technologies and promise to help women experience healthy-looking hair with luster, bounce and damage repair.

MANHATTAN BEACH, Calif. — Skechers will once again feature Hall of Fame quarterback in its campaign for its "Relaxed Fit" footwear. Montana’s spot will follow Mark Cuban’s televised launch of the brand, and will be followed by Tommy Lasorda’s own unique Relaxed Fit commercial in 2013, as part of a triple sport celebrity campaign for the new men’s comfort footwear collection.

PAWTUCKET, R.I. — In a reverse of the trend to make everything digital, Hasbro is taking some of the most popular digital games and turning them into physical board games.

The toy company has partnered with Zynga to create off line versions of its popular Word With Friends, FarmVille, CityVille and Draw Something brands.The line will hit store shelves this month at most major U.S. retailers and will also be available globally this fall in the United Kingdown, Australia and Canada.

PepsiCo’s Mountain Dew executives and recording artist Lil Wayne this week opened a new skate park in New Orleans made possible by funding from the beverage brand.

The skate park is located in the city’s Ninth Ward, a region that gained infamy following devastating flooding after Hurricane Katrina in 2005. The skate park is a key component of a social media, brand building initiative known as DEWeezy that was announced in March of this year and offers Dew fans an opportunity to create a television commercial featuring Lil Wayne.

LEXINGTON, Mass. — Stride Rite is giving young girls the ultimate fairy tale experience with special in-store Cinderella shoe fittings and the chance to win a hometown screening of a Disney fairy tale.

The nation’s leading sporting goods retailer has introduced a ranking system that shows football fans how sales of their favorite player’s jersey stacks up against the competition.

It is a clever strategy and feeds into NFL fans fantasy league obsession for statistics and provides Dick’s a lever to heighten shopper engagement and drive sales of big ticket, high margin apparel items that typically retail for upwards of $100.