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Entertainment Tie-ins / Licensing

  • 'Mad Men' is back at Banana Republic

    NEW YORK — Banana Republic customers can't seem to get enough of the 'Mad Men' style, so the retailer is bringing back the collection for a third installment beginning March 1, 2013.

  • Justin Bieber to front Adidas Neo campaign

    HERZOGENAURACH, GERMANY — Adidas has named Justin Bieber as the face of its Neo label.

    As part of his two-year agreement with Adidas, Bieber will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. He will front Neo's seasonal campaigns under its "Live Your Style" positioning, with spring/summer 2013 to debut in February.

  • ABC partners with Target and Neiman Marcus in first-ever advertising integration on hit TV show

    Minneapolis -- Target Corp. and The Neiman Marcus Group will promote their upcoming joint holiday collection by serving as the sole sponsors of the mid-season finale of the hit ABC television show “Revenge.”

    In place of standard broadcast commercials, the retailers are working directly with the creative team of “Revenge” to create original content incorporating the Target and Neiman Marcus holiday collection. The show will air on Nov. 11.

  • 'Revenge' is sweeter with first-ever Target and Neiman Marcus advertising integration

    MINNEAPOLIS — Target Corp. and The Neiman Marcus Group will promote their upcoming joint holiday collection by serving as the sole sponsors of the mid-season finale of the hit ABC television show “Revenge.”

    In place of standard broadcast commercials, the retailers are working directly with the creative team of “Revenge” to create original content incorporating the Target and Neiman Marcus holiday collection. The show will air on Nov. 11.

  • Hasbro builds European presence

    LONDON — Showcasing its brands at Brand Licensing Europe this week, Hasbro said it is well-positioned to expand its retail presence in new and emerging markets throughout Europe with innovative and trend-forward licensing programs across many licensing categories. This growth has been driven by Hasbro expanding its U.K. and France licensing teams while at the same time opening new offices and further developing relationships with leading retailers in Russia, Germany, Poland, Turkey, and Spain over the past year.

  • Black and Decker races into NASCAR sponsorship

    TOWSON, Md. — Black and Decker is partnering with Richard Petty Motorsports and NASCAR Sprint Cup Series driver Marcos Ambrose. The Black and Decker branded No. 9 Ford Fusion will race at four primary races: Kansas on Oct. 21, Martinsville on Oct. 28, Phoenix on Nov. 11 and Homestead-Miami on Nov. 18.

  • Duck Tape launches contest to find next print

    AVON, Ohio — Duck Tape brand duct tape is inviting consumers to design the next Duck Tape print for the chance to win $5,000 and have their design seen nationwide.

    Designs drawn by hand or with digital editing software are welcome, and entries must be created using one of the Duck Tape design templates found on the Facebook contest tab to be considered.

  • Cam Newton scores exclusive collection with Belk

    CHARLOTTE, N.C. — Belk has  partnered with NFL quarterback Cam Newton to launch an exclusive line of men's apparel.

    The Made Cam Newton collection will first include professional apparel options for men and will expand to include accessories and shoes in fall 2013.

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