Skip to main content

Entertainment Tie-ins / Licensing

  • Top Chef adds new spin on holiday recipes with Dannon Oikos

    WHITE PLAINS, N.Y. — Dannon's Greek yogurt brand Oikos has teamed up with chef, restaurateur, and winner of Bravo’s Top Chef All-Stars, Richard Blais, to help Americans create tasty, nutritious holiday recipes that will be a hit with guests.

    “Just because it’s the holidays doesn’t mean you have to compromise on nutrition,” said Blais. “I am excited to work with Dannon Oikos on their Tasty Additions to Your Traditions campaign and provide recipes that are a great addition to a healthy lifestyle.”

  • Target unveils holiday gift card assortment; includes digital option

    Minneapolis -- Target Corp. unveiled its lineup of gift cards for the upcoming holiday season. The expanded assortment, which include traditional gift cards with holiday and multicultural designs, and digital options, will be available in stores on Nov. 4

  • Team Target adds Canadian talent

    Target added to its roster of action sports athletes recently with the signing of Canadian freeskier Rosalind Groenewoud.

    According to Target, she is affectionately recognized by many simply as Roz G and is known for her amplitude and large variety of tricks. Widely considered to be one of the most influential halfpipe skiers in the world she joins eight other elite action sports athletes representing Target.

  • 'Mad Men' is back at Banana Republic

    NEW YORK — Banana Republic customers can't seem to get enough of the 'Mad Men' style, so the retailer is bringing back the collection for a third installment beginning March 1, 2013.

  • 'Revenge' is sweeter with first-ever Target and Neiman Marcus advertising integration

    MINNEAPOLIS — Target Corp. and The Neiman Marcus Group will promote their upcoming joint holiday collection by serving as the sole sponsors of the mid-season finale of the hit ABC television show “Revenge.”

    In place of standard broadcast commercials, the retailers are working directly with the creative team of “Revenge” to create original content incorporating the Target and Neiman Marcus holiday collection. The show will air on Nov. 11.

  • Justin Bieber to front Adidas Neo campaign

    HERZOGENAURACH, GERMANY — Adidas has named Justin Bieber as the face of its Neo label.

    As part of his two-year agreement with Adidas, Bieber will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. He will front Neo's seasonal campaigns under its "Live Your Style" positioning, with spring/summer 2013 to debut in February.

  • ABC partners with Target and Neiman Marcus in first-ever advertising integration on hit TV show

    Minneapolis -- Target Corp. and The Neiman Marcus Group will promote their upcoming joint holiday collection by serving as the sole sponsors of the mid-season finale of the hit ABC television show “Revenge.”

    In place of standard broadcast commercials, the retailers are working directly with the creative team of “Revenge” to create original content incorporating the Target and Neiman Marcus holiday collection. The show will air on Nov. 11.

  • Hasbro builds European presence

    LONDON — Showcasing its brands at Brand Licensing Europe this week, Hasbro said it is well-positioned to expand its retail presence in new and emerging markets throughout Europe with innovative and trend-forward licensing programs across many licensing categories. This growth has been driven by Hasbro expanding its U.K. and France licensing teams while at the same time opening new offices and further developing relationships with leading retailers in Russia, Germany, Poland, Turkey, and Spain over the past year.

X
This ad will auto-close in 10 seconds