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Entertainment Tie-ins / Licensing

  • Kohl’s announces partnership with designer Derek Lam

    Menomonee Falls, Wis. -- Kohl’s Department Stores has entered into a partnership with Derek Lam, who will be the second designer for the retailer’s DesigNation limited-edition collection. The retailer said the upcoming collection will draw creative influence from the designer’s recent trip to Rio de Janeiro, Brazil.

  • Nestle gets into Day of the Dead spirit

    LOS ANGELES — Nestle, through its Abuelita hot chocolate and Nescafe Cafe de Olla instant coffe, is enocuraging Latinas to celebrate Dia de los Muertos, or Day of the Dead.

  • Wahl searches for 'dirty dogs' for shelter awareness

    STERLING, Ill. — Personal care products manufacturer Wahl and Petfinder.com have teamed up in honor of National Dog Adoption Month with a unique pet photo contest to support America's shelters.

    According to Petfinder.com Foundation, more than eight million animals are placed in shelters annually, but only half of them ever get adopted. The number of dogs adopted is lowest in the months of October, November and December.

  • Degree Women, sports broadcaster Andrews celebrate strong women

    ENGLEWOOD CLIFFS, N.J. — Sports broadcaster Erin Andrews has partnered with Unilever’s Degree Women deodorant to celebrate "Unapologetically Strong" women who aren’t afraid to test their limits and push boundaries.

    Andrews will share her Unapologetically Strong story on Facebook and encourage others to accomplish their own personal triumphs.

  • Smuckers, Yamaguchi team up for photo contest

    ORRVILLE, Ohio — Smuckers brand Uncrustables has teamed up with Olympic Gold Medal Figure Skater, Kristi Yamaguchi, for the Unstoppable Family Photo Contest. The winner will receive $15,000 check toward an unstoppable family adventure and a year's supply of Uncrustables sandwiches.

    From now through Nov. 1, parents can go to www.uncrustables.com to submit a photo showing where their families enjoy Smucker's Uncrustables sandwiches in their unstoppable family adventures with a brief caption.

  • Mythic Paint names brand ambassador

    HATTIESBURG, Miss. — Interior designer Cathy Hobbs has been named as the exclusive brand ambassador for Mythic Paint, a maker of zero-volatile organic compounds (VOC), zero-toxins and non-carcinogenic high performance paint.

  • Jewel-Osco to celebrate Hispanic Heritage Month

    ITASCA, Ill. — Supervalu's Jewel-Osco banner will celebrate Hispanic Heritage Month with its 5th Annual “Sabor de la Herencia Hispana” signature VIP reception on Sept. 27 at the National Museum of Mexican Art, the retailer announced Monday.

  • Duracell, Patrick Willis tell consumers 'Trust Your Power'

    BETHEL, Conn. — Duracell has tapped National Football League All-Pro linebacker Patrick Willis for the brand's Trust Your Power program, which aims to encourage fans to follow their dreams.

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