Entertainment Tie-ins / Licensing

BANNOCKBURN, Ill. — Italian food company Barilla has partnered with the U.S. Ski Team's Mikaela Shiffrin, who will don the Barilla logo on her helmet.

The 17-year-old recently secured third place at the slalom in Levi, Finland, and is considered a serious contender for the World Cup Nov. 24, in Aspen, Colo., as well as the 2014 Olympic games to be held in Sochi, Russia.

NEW YORK — Victoria’s Secret returned to Manhattan in a big way this week with the reopening of a flagship store in Herald Square that was expanded to 8,000-sq.-ft.

The opening comes just in time to allow Victoria’s secret to capitalize on holiday sales in New York as local demand tends to be complemented by an influx of foreign tourists. On hand for the reopening of the newly expanded and now largest flagship store in the world were Victoria's Secret Angels Adriana Lima, Miranda Kerr, Candice Swanepoel and Lily Aldridge.

NEW YORK — The late Russ Berrie, former CEO and chairman of Russ Berrie & Company, and Judy Ellis, founder of the nation’s first baccalaureate program in toy design, are the newest inductees to the Toy Industry Hall of Fame.

Established in 1984, the Hall of Fame comprises 59 individuals who have been previously recognized for their significant contributions to the growth and success of the toy industry. Berrie and Ellis were nominated from within the toy industry and selected by a vote of TIA members and previous Hall of Fame honorees.

PITTSBURGH, Pa. — Dick’s Sporting Goods has announced its first-ever "Get Winter Ready" consumer promotion.

Dick’s has teamed up with The North Face and Columbia Sportswear as part of the program's sweepstakes, and will be giving away two one-of-kind prize packages. One includes a chance to join professional skier Tom Wallisch at the Winter X Games in Aspen, Colo., and the other offers a VIP experience at the 2013 FIS Freestyle Ski World Cup in Park City, Utah.

New York – Gap is feeling the love this holiday season.

DALLAS — Zale Corp. has partnered with Shaquille O'Neal for a new, exclusive collection of men’s jewelry.

The Shaquille O’Neal Collection will offer a variety of men’s pendants, rings and bracelets. The collection will be offered exclusively in select Zale stores throughout the U.S., Canada and Puerto Rico and online at Zales.com/shaq, just in time for holiday gift giving.

NEENAH, Wis. — Menasha Packaging on Wednesday announced receipt of two awards as part of the 69th annual National Paperboard Packaging Competition.

“Innovation and efficiency are cornerstones of the work we do every day at Menasha Packaging, so it is an honor to win these awards and be recognized by a panel of industry leaders,” stated James Snyder, general manager of Menasha Packaging’s Folding Carton facility, who accepted the award on behalf of Menasha Packaging.

WHITE PLAINS, N.Y. — Dannon's Greek yogurt brand Oikos has teamed up with chef, restaurateur, and winner of Bravo’s Top Chef All-Stars, Richard Blais, to help Americans create tasty, nutritious holiday recipes that will be a hit with guests.

“Just because it’s the holidays doesn’t mean you have to compromise on nutrition,” said Blais. “I am excited to work with Dannon Oikos on their Tasty Additions to Your Traditions campaign and provide recipes that are a great addition to a healthy lifestyle.”