Entertainment Tie-ins / Licensing

NEW YORK — Tecate returns to the ring Saturday, December 8, to sponsor the fourth boxing showdown between Manny Pacquiao and Juan Manuel Marquez.

Las Vegas -- Denny has opened a  flagship diner, called "Denny's on Fremont," on Freemont Street in downtown Las Vegas. Among other attractions, the one-of-a-kind diner: boasts an in-house wedding chapel.

New  York -- Tiffany & Co. has launched a new site on Tumblr. The site, From Out of the Blue, captures in imagery and  commentary the 175-year heritage of Tiffany & Co., as well as the glamour and luxury that exemplifies the brand.

NEW YORK — Tiffany & Co. is polishing up its social media efforts to more effectively engage with a new generation of shoppers with its launch of From Out of the Blue on Tumblr.

Target is working its way across Canada beginning this week by hosting special events in 20 cities to build interest in the planned opening of 124 stores in 2013.

Mississauga, Ontario -- Target will sponsor a tour across Canada that will visit more than 20 communities ahead of the planned opening of its stores in the country, the retailer said Tuesday.

The tour will start in Halifax, Nova Scotia, and conclude in British Columbia in the middle of December. Target plans to open 124 stores in Canada starting in March and April 2013.

Abysmal sales at J.C. Penney haven’t deterred the company from pursuing a series of unique cause marketing activities around a potential new holiday tradition focused on giving back.

Plano, Texas -- J.C. Penney said Tuesday it has launched its nationwide Holiday Giving Tour, which entails a 12-day giving spree during which the retailer carries out acts of generosity in a new city each day.

Events include Christmas tree lighting, ice skating, Santa visits and tobogganing.
 
The tour kicks off Nov. 27 with a live holiday performance by Grammy Award-winning artist John Legend, followed by free ice skating, skate rentals and hot chocolate in Manhattan's Citi Pond at Bryant Park.