Entertainment Tie-ins / Licensing

Redmond, Wash. -- Eddie Bauer and PlayNetwork have announced the launch of the Eddie Bauer Emerging Artist Program.

“The Eddie Bauer Emerging Artist Program was born from the spirit of adventure and discovery inherent in the First Ascent and Eddie Bauer brands,” said Kirsten Kinkead, multimedia producer at Eddie Bauer. “PlayNetwork is the ideal partner for this program because they have a true understanding of our core values and will translate that into media experiences that resonate with our customers.”

WEST CHESTER, Pa. -- St. Patrick's Day is here, and QVC is celebrating with 24 hours of Irish programming that will feature an extensive assortment of authentic Irish goods, many of which were created especially for QVC.

During the event, which began at 12 a.m. EST March 17, QVC will offer jewelery, fashion, home decor and othe products from Ireland-based brands. The world-renowned singing group Celtic Thunder is also scheduled to perform several times throughout the broadcast, the company reported.  

PAWTUCKET, R.I. -- Hasbro announced that it has appointed Margie Chan-Yip to serve as VP global publishing. In her new role, Chan-Yip will be responsible for creating new and innovative ways to bring Hasbro brand stories to consumers worldwide, from traditional print to e-book formats.

NEW YORK – Leigh Anne Brodsky, president Nickelodeon Consumer Products has been selected for induction into the International Licensing Industry Merchandisers’ Association (LIMA) Licensing Industry Hall of Fame. Brodsky joins a select list of only 36 inductees—including Charles Schulz and Jim Davis, both of whom she worked with earlier in her career—since LIMA began recognizing these giants in 1985. 

UNIVERSAL CITY, Calif., and BENTONVILLE, Ark. -- The upcoming live action/CG-animated film Hopeasily lends itself to a variety of Easter-based retailing opportunities, and Walmart is getting in on the action with the announcement of a partnership with Universal Pictures that will include in-store events and excluisive licensed products.

COLUMBUS, Ohio  -- Victoria's Secret announced that it has expanded its partnership with Major League Baseball Properties to include 12 new teams for its line of co-branded (VS) PINK merchandise. The spring 2011 collection will feature the Arizona Diamondbacks, Baltimore Orioles, Cleveland Indians, Colorado Rockies, Detroit Tigers, Milwaukee Brewers, Oakland Athletics, 2010 World Series Champion San Francisco Giants, Seattle Mariners, Tampa Bay Rays, Texas Rangers and Washington Nationals.

St. Louis -- Build-A-Bear Workshop is teaming up with Cook Children’s Medical Center in Fort Worth, TX to open a store on March 25. It will be the first Build-A-Bear Workshop store located inside a hospital.

BENTONVILLE, Ark. -- Sam's Club,  the official supplier of the Kansas City Barbeque Society, is sponsoring its first national BBQ tour and is awarding $400,000 in prize money -- a first for competitive barbeque. 

PAWTUCKET, R.I. -- Hasbro announced that it has signed a strategic development agreement with Jagex Limited to jointly create a new online game based on the Transformers brand. Under the agreement, the two companies are slated to launch the Transformers online game in 2012 in North America, Latin America, Europe, New Zealand and Australia.

From win-win to lose-lose. Do enough deals with different celebrities and sooner or later one of them is bound to blow up. That’s what happened to Target last week when entertainer/singer/gay rights advocate Lady Gaga had a change of heart regarding a prior commitment with Target.