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New Era opens flagship in Japan


Buffalo, N.Y. -- Headwear and apparel retailer New Era said Thursday it will expand its international presence with the opening of New Era Tokyo on Feb. 26.

The 1,100-sq.-ft. store, the retailer’s eighth global store, is located in Harajuku.

"We're focused on growing our retail presence internationally so having a flagship store in Japan's main city is really exciting," said Matthew Reeves, New Era Japan's managing director.

Located in Tokyo's key youth fashion district, New Era Tokyo will collaborate with Japanese artists and brands, offering flagship-exclusive products to those who visit the store.

The space was designed by teams in Japan and the United States. It is the first of several New Era stores scheduled to open in 2011, including Hong Kong, Los Angeles and Chicago.

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