Entertainment Tie-ins / Licensing

AVON, Ohio — Duck Tape is teaming up with the Scholastic Art & Writing Awards to get students to stick with the arts. To that end, it will sponsor the Mixed Media category and offer a $500 prize to five works within the category, chosen by Duck brand from a pool of National Gold Medal Scholastic Award winners.

Denver -- Office Depot will celebrate the ‘Office Depot Grand Opening Street Party” on Dec. 15 in downtown Denver. The one-day action sports exhibition was created to showcase Office Depot’s new store concept and kick off the company’s commitment to being one of the sponsors of X Games Aspen 2013.

Wayne, N.J. -- Ubisoft  and Toys “R” Us announced that they have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.

Pepsi announced a multi-faceted partnership with singer, dancer, actress Beyoncé.

The beverage brand first worked with Beyoncé in 2002 and has had a relationship with her ever since. However, Pepsi said the new deal is a true creative and wide-ranging global collaboration that will lead to the development of new content and innovative ways to engage fans, consumers and retailers to benefit both brands.

Starbucks blends tradition with innovation, transforming the vault of the historic Amsterdamsche Bank, a landmark building in Rembrandt Square, into its largest store in Europe. The chain’s first “concept” store in Europe, it spans 4,500 sq. ft. and was conceived as a theatre space with a 57-foot coffee bar as its stage, with multi-level areas that provide stages for local bands, poetry readings and other cultural activities. The store will function as a test space for rare and exclusive coffees, diverse coffee brewing methods, and new food concepts.

ST. PETERSBURG, Fla. and ATLANTA — The Coca-Cola Company is joining forces with HSN, a multichannel retailer, which will allow both parties to tap into each other’s customer base and expand their online reach.

LA CANADA, Calif. — Santa Claus is coming to Sport Chalet, a sporting goods retailer, to take photos with everyone, young and old, under water.

No experience is necessary for fans to pose with Santa, who will be at the store from noon to 6 p.m. Saturday, December 15. Sport Chalet dive experts will be on hand to assist Santa fans, who must be at least 10 years old to dive. Younger children need not despair, however, as they will be able to snorkel alongside St. Nick for their photo.

MIAMI — PureFormulas.com, an online health supplement e-retailer, has appointed Daniel Moure as its new CMO.