Entertainment Tie-ins / Licensing

HOFFMAN ESTATES, Ill. — Sears Holdings has launched a new business unit that will focus on the development of entertainment-driven fashion and lifestyle brands. The unit, called Shop Your Way brands, will be lead by Bernt Ullmann and his team from Star Branding, whose partners include Tommy Hilfiger, Andy Hilfiger, and Joe Lamastra.

SEATTLE — Online shoe retailer, OnlineShoes.com, announced that four in-vogue fashion bloggers will each design a pair of customized 993 Running Shoes by New Balance, and readers will vote on who did it best.  At the end of voting, the winning design will go into production and be sold by OnlineShoes.com as limited-edition footwear. Voters can also enter for a chance to win a pair of custom New Balance running shoes. The contest runs from Tuesday, April 9 through Friday, April 19, 2013.

NEW YORK — PVH is launching a new golf-focuse campaign for its Izod brand. The Izod Golf platform includes a new ad campaign, multi-year sponsorships of three “Team Izod” PGA Tour golfers, and multiple sponsorship activations planned throughout the season. 

Martha Stewart Living and The Home Depot have teamed up for a new video series launching April 25.

The series will consist of three unique videos per week, released via e-newsletter, and hosted on the Martha Stewart Video Hub, Homedepot.com, Aol.com, and Yahoo Screen. 

The videos will fall into two categories, highlighting Martha Stewart Living product sold at The Home Depot, and answering various DIY "how-to" questions:

MIAMI BEACH, Fla. — Hispanicize 2013, the annual Latino trends event, has announced Procter & Gamble as the official presenting sponsor for this year's event taking place in Miami Beach from April 9 to 13. This is P&G's first year as the presenting sponsor of the Hispanicize event.

Jen Coleman and Laura Wiertzema are such big fans of Target they created a blog on Tumblr called "Target Does It Again," and regularly post photo on Instagram. The company took notice this week.

AVON, Ohio — Duck Tape, a product of ShurTech Brands, announced today a new Duck Tape print featuring the pop music group One Direction.

Twentieth Century Fox Consumer Products launched an e-commerce initiative involving brand specific shops for some of its most popular properties.

The online shops will roll out over the course of the year and are intended to offer a more engaging user experience for consumers. For example, the online shops for Fox properties such as New Girl, Glee, American Dad and Family Guy will feature product as well as the ability to view content and interact with the brands via social media.