Entertainment Tie-ins / Licensing

CINCINNATI — Tide will get in on the 2013 NFL Draft action by offering an endorsement deal to the first player drafted to each of the 32 NFL teams, in celebration of their new colors. 

Tide will also reward fans with a gift delivered via Twitter by each of the contracted rookies during the first and second rounds of the draft. The rookies will also ask the fans to share what team colors mean to them by tweeting out using hashtag #AboutOurColors.

NEW YORK — Macy’s is turning to its customers for its next commercial, the retailer’s first national crowd-sourced spot created in celebration of America by Americans. 

Walmart has rolled out a new line of Disney paints and specialty finishes available exclusively at select Walmart stores.

The Disney Paint line consists of “112 exclusive colors grouped into three palettes, with imaginative Disney-themed names, designed to give parents and children options at every stage, from infant to tween,” said Jason Stewart, director of softlines product development for Disney Consumer Products. 

EL SEGUNDO, Calif. — Key Mattel brands drove Mattel sales for the first quarter of 2013. 

Mattel's net sales for the quarter were $996 million, up 7% compared to $928 million last year, and net income increased dramatically to $38.5 million, or $0.11 per share, compared to last year's first quarter net income of $7.8 million, or $0.02 per share.

NEW YORK — Global clothing retailer Uniqlo will become the exclusive, multi-year corporate sponsor of the Museum of Modern Art’s Friday night free admission program, beginning in May. 

The program provides free access to the museum and all exhibitions from 4 to 8 p.m., every Friday, throughout the year, a tremendous value considering the normal admission fee is $25.

ENGLEWOOD CLIFFS, N.J. — According to research conducted by Unilever's Dove brand, the way women depict themselves is dramatically different from how others perceive them.

MILWAUKEE — Kohl’s is scheduled to return to Summerfest this year with its Captivation Station, an educative program geared toward children and families. Also returning to the festival will be the free-admission program Kohl’s Family Day, scheduled from noon–3 p.m. Sunday, June 30.

NORTHFIELD, Ill. — Kool-Aid’s latest brand campaign, called "Smile. It's Kool-Aid," introduces a new look and feel for the brand as well as for its spokespitcher, Kool-Aid Man, in time for its launch of Kool-Aid Liquid Drink Mix.

Owned by Kraft Foods Group, North America's fourth largest consumer packaged food and beverage company, Kool-Aid partnered with Saatchi & Saatchi New York and VSA Partners of Chicago to revamp its image.