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Entertainment Tie-ins / Licensing

  • Office Depot shines light on teachers

    BOCA RATON, Fla. — Office Depot is partnering with Real Change Productions to recognize teachers for their positive influence on today’s youth, as well as raise awareness for a donation program benefiting classrooms throughout the country.

  • Neiman Marcus builds Pinterest in fashion

    DALLAS — Neiman Marcus is inviting customers to create Pinterest collections featuring images from its Art of Fashion campaign for the chance to win a $1,000 gift card. 

    The contest runs March 6 to March 27. One winner will be chosen by a panel of Neiman Marcus judges.

  • Gap rocks out with Hendrix t-shirts

    SAN FRANCISCO — Gap is honoring the 70th birthday of Jimi Hendrix with the launch of two limited-edition t-shirt designs. The t-shirts feature art from the iconic musician's new album, People, Hell and Angels, which introduces previously unreleased studio recordings from 1969, the year Gap was founded in San Francisco.

  • Macy's goes old Hollywood with Marilyn Monroe line

    NEW YORK — Macy’s has launched a new apparel collection inspired by, and named for, Hollywood legend Marilyn Monroe. The collection, created by LF USA and Authentic Brands Group, will infuse the actress unrivaled personality and retro styling into flirty and fun garments for the fashion-forward girl.

  • JCP gets a Joe Fresh look

    PLANO, Texas — JCPenney announced that Canada’s Joe Fresh brand will launch in JCPenney stores beginning March 15, with a collection of modern basics for women. The collection will be displayed in 750-sq.-ft. to 2,500-sq.-ft. dedicated shops in nearly 700 JCP stores.

  • Amazon launches collectibles store

    SEATTLE — Amazon.com has launched the Entertainment Collectibles Store (amazon.com/entertainmentcollectibles) which offers more than 350,000 unique and rare collectibles, including memorabilia from Academy Award and Grammy winning artists and honorees. 

    Amazon customers can browse collectibles by item type, entertainment type, autographed, price and year to find everything from classic photographs and original manuscripts to signed artist contracts and autographed movie posters.

  • Target contest engages fans with Mindless Behavior

    MINNEAPOLIS — Target has partnered with pop music group Mindless Behavior to let fans write lyrics for the band, the mass merchandise retailer said Thursday.

    The contest, called "Your Lyrics, Their Voices," gives fans the opportunity to write their own song lyrics for a verse of a special fan edition of the title track for the album "All Around the World."

  • Ikea wins big award for small space marketing

    LOS ANGELES — Ikea has been named "best small space solution" by The Intelligence Group, a consumer insights firm, publisher of the Cassandra Report, which highlights youth trends and behavior.

    Ikea was one of the winners of the group's first Cass Awards, which were awarded to companies and brands that best reached Generation Y through their marketing efforts last year.

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