Entertainment Tie-ins / Licensing

BRADENTON, Fla. — Champs Sports and Adidas Originals are launching the latest Adicolor Collection with a first-of-its-kind, advertising campaign inspired by the micro-blogging site, Tumblr, featuring three of the hottest tastemakers in professional sports. A 30-second television commercial starring Damian Lillard of the Portland Trail Blazers, Iman Shumpert of the New York Knicks and Von Miller of the Denver Broncos premiered Thursday, Mar. 14 during the TNT broadcast of the Knicks vs. Blazers NBA game.

NEW YORK — Maybelline New York has launched "City," its first monthly fashion and makeup blog.

NEW YORK — Macy's has added chef, restaurateur, author and television star Stephanie Izard to its Culinary Council, an exclusive team of the country's finest chefs who serve to inspire the way Macy's customers shop, cook and eat at home. A James Beard Award nominee, Food & Wine "Best New Chef" and winner of Bravo's "Top Chef" (Season Four), Izard will serve as an ambassador for Macy's Home department alongside fellow Macy's Culinary Council chefs including Rick Bayless, Cat Cora, Nancy Silverton, Ming Tsai and Wolfgang Puck. 

 NEW YORK — Walmart stores will be the exclusive retailer of a new adventure from Thomas the Tank Engine beginning April 9, 2013.

The new DVD, Thomas & Friends: Railway Mischief, features five brand new episodes and a bonus, collectible “Calling All Engines” poster. There are also bonus features including a hide and seek game, a music video and a "Guess Who?" puzzle. 

The DVD will be sold for a suggested retail price of $14.98.

NEW YORK — Macy's has announced Teen Vogue as the latest fashion-forward collection to launch exclusively in Macy's Mstylelab department. Aimed at the most discerning teenage fashionistas, Teen Vogue will bring Macy's customers the latest trends from the combined fashion eye of Macy's and "Teen Vogue." The collection will be available in approximately 150 Macy's stores nationwide and on macys.com this March. 

TORONTO — Target Canada has announced its first entertainment sponsorship with three-time Grammy award-winning singer and songwriter Michael Bublé. The retailer will sell an exclusive deluxe edition of Bublé's highly anticipated sixth studio album, "To Be Loved."  The exclusive version of the album, featuring three bonus tracks, will hit stores April 22 and continue to be available as Target stores open across Canada throughout 2013.

ST. PETERSBURG, Fla. — HSN has named two key executives to its corporate leadership team. Bill Brand, formerly EVP programming, marketing and business Development at HSN, was promoted to chief marketing and business development officer for HSNi, and Andy Sheldon, formerly EVP of TV, live events and creative at HSN, was named chief creative officer for HSNi, and General Manager of HSN Productions.

Off price retailer Marshall’s has teamed up with television personality Maria Menounos to promote the treasure hunt atmosphere its stores offer shoppers.

Menounos, best know for her appearances on Extra! and Access Hollywood, has seen her share of red carpets and touts the fact that Marshall’s stores are a great destination for similar looks and what she refers to as "fabulous finds."