Entertainment Tie-ins / Licensing

FORT WORTH, Texas — RadioShack is teaming up with Beats By Dr. Dre, the popular brand of headphones and HD sound systems, on a new advertising campaign featuring recording artist Robin Thicke's hit single "Blurred Lines" and the Beats by Dr. Dre Pill portable Bluetooth speaker.

The 30-second commercial ties into a special in-store offer that will allow RadioShack customers and music fans to download an exclusive remix of "Blurred Lines" with the purchase of any qualifying product.

Sesame Street has tapped Parham Santana, The Brand Extension Agency, to help it refresh its licensed consumer products packaging worldwide.

Parham Santana developed unified packaging designs that focus exclusively on the iconic Sesame Street characters. The branding agency said it recognized the instant, emotional connections to the characters that people across countries, cultures and channels have with them, and chose to emphasize them, eliminating what it described as the marketing clutter prevalent in existing packaging.

ST. LOUIS — Anheuser-Busch is launching a new advertising campaign that lets Budweiser drinkers track where their beer comes from and how it's made.

GOODLETTSVILLE, Tenn. — Dollar General and Procter & Gamble are teaming up to honor a Florida mom as its official Every Day Hero for the month of May.

A match made in heaven. That’s what some are calling the David Bowie dedicated pop-up in Selfridges’ renowned London flagship. Called David Bowie Is All Yours, the pop-up was created in collaboration with London’s Victoria & Albert Museum’s record-breaking retrospective of the legendary performer.  
 

CINCINNATI — Crest and Oral-B Pro-Health have partnered with Texas A&M offensive tackle Luke Joeckel to promote good oral health and help others ‘Go Pro’ in their careers, with a donation to the international nonprofit organization Dress for Success.

AVON, Ohio — Duck brand Duck Tape is joining forces with Marvel superheroes the Avengers. The Avengers Duck Tape features Captain America, Thor, Hulk and Iron Man. 

BENTONVILLE, Ark., and BURBANK, Calif. — Walmart has partnered with Warner Bros. to give its customers exclusive access to see "Man of Steel" in theaters nationwide before the film's official release.