Macy’s launches new online destination for fashion, beauty and home content
New York City -- Macy’s has launched a new online destination, called mBLOG, for fashion, beauty, home and lifestyle news and trends at macys.com/mblog.
Each day of the week is dedicated to a specific topic, and embedded e-commerce enables readers to purchase featured merchandise directly from macys.com.
In addition to updates from Macy’s experts, the site integrates exciting content into the fashion, beauty and weekend categories, through partnerships with established experts from Fashionista.com and FoodRepublic.com. These partners will provide how-to videos, trend-spotting, user and expert reviews, original blog posts and more.