Entertainment Tie-ins / Licensing

HERSHEY, Pa. — Twizzlers candy is getting in on the Man of Steel hype and teaming up with Warner Bros. to offer fans a chance to remake themselves as the invincible one and win prizes.

Between now and July 6, participants can visit www.Facebook.com/Twizzlers to create and star in a personalized Man of Steel- inspired video. The custom video application called Create the Invincible You takes Facebook fans through a two-minute transformation that they can then share on social media sites.

At Retail Live!, retailers exhibit, and developers, owners, brokers and others stop by to chat

In the retail real estate landscape, there aren't as many networking options as one might think. Even fewer if you narrow it down to those events that put landlords and tenants in the same room, along with entertainment, face-to-face meet and greets, and mutually beneficial educational sessions.

PHOENIX — Reality television star and Poison frontman Bret Michaels is bringing the eighties back to PetSmart with the Pets Rock collection, a line which has expanded to a throwback, neon-inspired line of apparel, toys and accessories for dogs.

Entertainment retail isn't what it used to be. Today, it really is entertaining.

Take Delray Marketplace in Delray Beach, Fla., a 258,000-sq.-ft. Main Street development filled with entertainment offerings, restaurants and retailers that give you something fun to do and something fun to buy.

"Our goal was to create an entertainment, dining and shopping experience," said Jason Samreny, VP leasing with Indianapolis-based Kite Realty Group Trust, the project's developer.

PLANO, Texas — Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, has launched a new Ultimate Tangy Honey Mustard flavor potato chip alongside a comical marketing campaign in television, cinema and digital inspired by 1970s grindhouse-style action movies.

PLEASANTON, Calif. — Safeway’s Lucerne brand cow is the face of the company’s eighth annual Lucerne: The Art of Dairy art contest. Safeway chose nine student finalists whose life-size fiberglass cows stand to win one of them a $30,000 grand prize.

ATLANTA — Kroger announced plans to host the largest Cinco de Mayo celebration in the Southeast at Fiesta Atlanta at Centennial Olympic Park this Sunday.

NEW YORK — Luxury specialty retailer Barneys has partnered with the estate of Roy Lichtenstein and Art Production Fund to launch a limited-edition collection of home goods, available exclusively at stores this summer.