Entertainment Tie-ins / Licensing

Entertainment retail isn't what it used to be. Today, it really is entertaining.

Take Delray Marketplace in Delray Beach, Fla., a 258,000-sq.-ft. Main Street development filled with entertainment offerings, restaurants and retailers that give you something fun to do and something fun to buy.

"Our goal was to create an entertainment, dining and shopping experience," said Jason Samreny, VP leasing with Indianapolis-based Kite Realty Group Trust, the project's developer.

PLANO, Texas — Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, has launched a new Ultimate Tangy Honey Mustard flavor potato chip alongside a comical marketing campaign in television, cinema and digital inspired by 1970s grindhouse-style action movies.

PLEASANTON, Calif. — Safeway’s Lucerne brand cow is the face of the company’s eighth annual Lucerne: The Art of Dairy art contest. Safeway chose nine student finalists whose life-size fiberglass cows stand to win one of them a $30,000 grand prize.

ATLANTA — Kroger announced plans to host the largest Cinco de Mayo celebration in the Southeast at Fiesta Atlanta at Centennial Olympic Park this Sunday.

NEW YORK — Luxury specialty retailer Barneys has partnered with the estate of Roy Lichtenstein and Art Production Fund to launch a limited-edition collection of home goods, available exclusively at stores this summer.

NEW YORK — Macy’s will honor contributions made by Asian-Pacific Americans during Asian-Pacific American Heritage Month this May at select Macy’s locations nationwide. 

The retailer will host the platinum-selling recording group Far East Movement for a series of performances and appearances in six markets across the country geared toward highlighting and celebrating the unique influence of Asian-Pacific Americans on American culture and pop music.

Toronto native Sarah Stevenson won a design contest this week and with it the right to design a collection of a dozen pieces that will be featured in Target’s Canadian stores.

A report in the Wall Street Journal referred to the boost that is expected to result from Stevenson’s selection as the winner of the Toronto Fashion Incubator’s annual design contest as the "Target bump."

FORT WORTH, Texas — RadioShack is teaming up with Beats By Dr. Dre, the popular brand of headphones and HD sound systems, on a new advertising campaign featuring recording artist Robin Thicke's hit single "Blurred Lines" and the Beats by Dr. Dre Pill portable Bluetooth speaker.

The 30-second commercial ties into a special in-store offer that will allow RadioShack customers and music fans to download an exclusive remix of "Blurred Lines" with the purchase of any qualifying product.