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Banana Republic dresses up wine for the holidays

10/20/2011

SONOMA, Calif. — Banana Republic and Clos Du Bois Winery announced that they have teamed up for a line of limited-edition wine bottles adorned with festive labels designed by Banana Republic creative director Simon Kneen. The wine bottles, available in Nort Coast Chardonnay and North Coast Cabernet Sauvignon varietals, are priced under $20 and will feature Kneen's hand-sketched labels.


"What really excites me about this creation is that it offers our consumers a completely different option for holiday gifts this year," said Kneen. "Everything deserves a little extra sparkle and glamour over the holiday season, so why not your wine too? It's safe to say everyone on my list knows what they're getting this year!"


Banana Republic and Clos du Bois announced that they have added a specialized QR code to each label that offers consumers a one-stop shop for party planning. Using any mobile phone or handheld device, customers can instantly access a holiday party soundtrack, style tips from Banana Republic's Simon Kneen, entertaining advice from lifestyle expert Katie Lee and food and wine recommendations from Clos du Bois Winemaker Gary Sitton.


"We jumped at this unique opportunity to give our classic Chardonnay and Cabernet Sauvignon a stylish holiday makeover," says Sitton. "We are still offering the same quality and consistency of the wine itself, but with a festive twist that makes it even more enjoyable to drink."


The Chardonnay retails for $16.99 and the Cabernet Sauvignon for $18.99, available for purchase on www.ClosduBois.com starting Nov. 1.

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