Entertainment Tie-ins / Licensing

Norwalk, Conn. — Pepperidge Farm is looking to drive sales of its Puff Pastry product by bringing in culinary expert and Top Chef judge Gail Simmons. Simmons developed a collection of exclusive recipes that feature the company’s Puff Pastry as a key ingredient. 

In addition to being a judge of Bravo’s Emmy-winning show, Simmons is also the special projects director at Food & Wine magazine. 

HOFFMAN ESTATES, Ill. — The Craftsman brand spent Father's Day weekend in Philadelphia with hard core golf fans and putt-putt enthusiasts at the Craftsman Father's Day Miniature Golf Classic.

Attendees were invited to play a free round on the one-of-a-kind miniature golf course specially built by the Craftsman brand and designed by former professional golfer and analyst Gary McCord, featuring Craftsman tools at every hole.  

NEW YORK — Leading U.S. toymaker Jakks Pacific has expanded its licensing agreement with Televisa, the largest media company in the Spanish-speaking world, and Univision Communications Inc., the leading media company serving Hispanic Americans, for the “El Chavo” brand. 

IRVING, Texas — To celebrate its 40th birthday, Michaels will launch the first-ever Michaels Craft Tour this month in a specially designed 18-wheeler that features a fully stocked, 1,000-sq.-ft. craft room on the inside. 

The tour will travel throughout the U.S. from coast-to-coast, visiting store openings, outdoor festivals and other events along the way.

LAS VEGAS — Mattel Brands and Fisher-Price is looking to remain a key player in the global market. To that end, the company is restructuring its licensing approach and prioritizing its portfolio of brands to create partnerships that foster global growth. 

The Mattel Brands consumer products group has identified global business category leaders and a global creative team to further support growth, ensure product quality and create a meaningful differentiation for partners and consumers.

NEW YORK — To mark the launch of Colgate Total Advanced Pro-Shield Mouthwash, Colgate will team up with actress and television host Stacy Keibler to try to break the Guinness World Record for most people using mouthwash simultaneously, currently at 1,061.

Called "A Wish for a Swish," the event will be held at noon EDT Tuesday, June 25 in New York City's Times Square.

Ann Arbor, Mich. -- Domino’s is offering a new program called “Second Hand Logos” on Pinterest. Ten artists are using old materials featuring the old Domino’s logo, such as uniforms and signage, to create artwork which is displayed for sale on Domino’s Pinterest page. In addition to selling products, the Pinterest page will also provide updates on art projects and information on the artists. A separate dedicated e-commerce page will also bring visitors directly to the Domino’s Pinterest page.

NEW YORK — As part of its American Icons campaign, Macy’s will celebrate the 80th anniversary of the drive-in theater by providing customers with a free showing of “The Smurfs” in pop-up drive-ins at select Macy’s stores and existing drive-in theaters nationwide.

Hasbro will be developing toys and physical games based on the globally popular Angry Birds brand as part of its expanded licensing agreement with Rovio Entertainment. 

Hasbro will develop the upcoming game Angry Birds Go!, scheduled to release this year, and will continue to develop and expand the collaboration with Angry Birds Star Wars from Rovio Entertainment and LucasFilm.

NEW YORK — New York City's own Empire State Building is joining the 37th annual Macy’s 4th of July Fireworks festivities. The building will be the site of a choreographed LED tower lights show designed to mirror the explosive finale of the nation’s largest pyrotechnic display.