Entertainment Tie-ins / Licensing

Run Jump Throw is the name of new youth activity initiative The Hershey Company will begin next year when its existing Hershey’s Track & Field Games program undergoes a transition.

Los Angeles – An electronic musician reportedly planted 5,000 copies of his own CD inside fake copies of the Justin Bieber “Believe” CD in retailers including Best Buy, Target and Wal-Mart on April 1. According to the Associated Press, the musician, Paz Dylan, said he saw the stunt as more of a performance art piece than an April Fools’ Day prank.

Riverside, Calif. — Farmer Boys will open its 75th fast casual restaurant in Orange, Calif., this weekend. The Grand Opening will include a ribbon cutting ceremony, burger-eating contest, Big Cheese burger giveaway and family entertainment.

The fast, casual Farmer Boys chain prides itself on using farm-fresh ingredients.

New York -- Macy’s and Maker Studios, the world’s largest producer and distributor of online video content for Millennials, announced a collaboration to launch an original fashion-lifestyle series, to be called “The Next Style Star.” The program will feature 16 up-and-coming stylists battling head-to-head for a $10,000 cash prize, a chance to serve as a guest stylist on an upcoming Macy’s photo shoot, and have his or her winning look featured in the Impulse Department at Macy’s Herald Square in New York City.

New York -- The second floor of Uniqlo’s Fifth Avenue flagship in Manhattan has been transformed in conjunction with the launch of the retailer’s SPRZ NY collection, done in collaboration with the Museum of Modern Art. The renovated floor includes the addition of a full-service Starbucks (a first for Uniqlo).

New York -- Online jewelry retailer BaubleBar on Monday opened 35 pop-up shops in select Nordstrom locations. The ‘Nordstrom Loves BaubleBar’ pop-up features new and exclusive items from brand, with the collection priced between $24 and $68.

New York -- H & M, Hennes & Mauritz AB opens its first Hawaii store in Waikiki on March 28. The store features a one-of-a-kind installation featuring artwork of local surf photographers Mike Coots, Sarah Lee and Zak Noyle.

The Waikiki store has hired 160 local employees.

The Crayola Store envelops customers of all ages in a world of color and fun, immersive experiences while celebrating the breadth of Crayola’s product collection.