Entertainment Tie-ins / Licensing

Walmart has begun the latest installment of its social media-inspired merchandising initiative known as, "Get on the Shelf."

The program, developed by the company’s digital think tank @WalmartLabs, affords entrepreneurs the ability to have their product featured on Walmart.com and possibly in select Walmart stores. The company issued an open call to anyone with an interesting product to enter between now and July 31 by submitting a video to https://getontheshelf.walmart.com.

PLANO, Texas — Snapple has taken a page from Seinfeld, the often self-described “show about nothing,” in its latest marketing gambit. 

San Francisco - Converse has opened its first Northern California location — and its largest store to date — in San Francisco’s Union Square shopping district. With 8,200 sq.ft. of selling space, the store offers a comprehensive assortment of Converse footwear, apparel and accessories, along with an interactive personalization process for designing one-of-a-kind Converse sneakers and clothing.

NEW YORK — DC Comics' costumed superheroes are heading to PetSmart stores in July. The specialty pet retailer will debut an exclusive line of DC Comics-themed pet apparel and toys for dogs by Fetch for Pets.

The licensing partnership between Fetch for Pets and Warner Bros. Consumer Products on behalf of DC Entertainment features DC Comics characters such as Superman and Dynamic Duo Batman and Robin. Along with T-shirts, dresses and bandanas the line also includes ball bodies, teethers, bottle crunchers and plush figures.

Easley, N.C. -- The new 138,000-sq.-ft. Sam’s Club in Easley Town Center Easley, N.C., celebrated its grand opening on June 27. Mayor Bagwell and Chamber of Commerce president Cindy Hopkins attended.

As part of the continuing celebration, University of South Carolina running back George Rogers will sign autographs on June 29.

Dick’s Sporting Goods has partnered with IMG academy to develop an innovative new digital training platform to help the retailer drive increased engagement with athletes looking to achieve peak performance.

CONCORD, Mass. — Welch’s brought in food historian and Food Network star Alton Brown to celebrate Ephraim Wales Bull, the man who grew the first Concord grape in the mid-19th century.

In a ceremony at the company’s new headquarters in Concord, Mass., Welch’s and Brown honored Bull with the dedication of a freshly planted vineyard, grown from his original Concord grapevine, cultivated more than 160 years ago.

FORT WORTH — One doesn’t normally associate social media with Dickies, but the global workwear maker is teaming up with pitcher R. A. Dickey to launch a contest on Facebook and using the social media site to extend its reach.

The contest, called Built to Work, recognizes the dedication and contributions of blue-collar workers from all walks of life — that is, the target consumer which Dickies aims to outfit with its apparel. 

NEW YORK — Saks Fifth Avenue and the Entertainment Industry Foundation have named actress Jennifer Aniston as the EIF ambassador for Saks Fifth Avenue’s 2013 Key to the Cure campaign. 

In the 14 years since the inception of the Saks Fifth Avenue charity shopping weekend, the company, together with its vendors and partners, has raised more than $33 million for cancer research. 

NEW YORK — Macy’s continues preparations for its Fourth of July fireworks display and has tapped New York-based supermarket Fairway Market to be its hospitality partner. 

Fairway will provide dinner, drinks and dessert to the thousands of guests invited by Macy's and to watch the 37th annual Fourth of July fireworks display from a prime location on the Westside of Manhattan.