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Entertainment Tie-ins / Licensing

  • Target gets in on superhero action

    MINNEAPOLIS — Target has become the latest retailer to get its geek on. The discount retailer has teamed up with Warner Bros. Consumer Products, in partnership with DC Entertainment, and will launch an extensive summer collection of exclusive Justice League merchandise. 

  • Ann Taylor debuts collection by Kate Hudson

    NEW YORK — Ann Taylor has partnered with celebrity Kate Hudson on an exclusive collection set to debut in Ann Taylor stores next week.

    To mark the launch of the limited-edition collection, the retailer will host a White Party at Ann Taylor stores nationwide from 6-8 p.m. Wednesday, May 22, where guests will be invited to shop the collection. 

    The first clients to purchase a piece from the capsule collection during the in-store event will receive an Ann Taylor gift card, courtesy of InStyle.

  • Sparks fly July 4 with Macy’s and Usher

    NEW YORK — Macy’s is getting help from singer, songwriter and dancer Usher in curating the concept, music and design of the 37th annual Macy’s 4th of July Fireworks. The retailer’s fireworks spectacular is the nation’ largest patriotic pyrotechnic display.

  • Walmart gets its geek on

    Walmart continues its superhero streak and courting comic book fans onto its website via social media — this time the superhero in question is Marvel’s billionaire badboy and Iron Man alter ego Tony Stark. 

    The discount retailer posted a photo of Iron Man 3 to its Facebook page Monday, April 29, emblazoned with a burst bearing the Walmart logo and urging fans to ‘Preorder Now,’ even though the film did not release in theaters until Friday, May 3. 

  • New Conference Series Pushes Networking

    At Retail Live!, retailers exhibit, and developers, owners, brokers and others stop by to chat

    In the retail real estate landscape, there aren't as many networking options as one might think. Even fewer if you narrow it down to those events that put landlords and tenants in the same room, along with entertainment, face-to-face meet and greets, and mutually beneficial educational sessions.

  • It's Your Destiny

    Destiny USA leads in size and environmental consciousness

    Billed as the largest LEED Gold-certified retail commercial building in the world, Destiny USA is more than an environmental leader. It is a shopping and entertainment mecca.

    The 2.4 million-sq.-ft. tourist destination in Syracuse, N.Y., is an unexpected blend of luxury outlet tenants with restaurants and big entertainment names in a high-impact setting that includes a sweeping, three-story atrium, a replica of an upside-down city destroyed, and a suspended-rope adventure for the kids.

  • That's Entertainment

    Entertainment retail isn't what it used to be. Today, it really is entertaining.

    Take Delray Marketplace in Delray Beach, Fla., a 258,000-sq.-ft. Main Street development filled with entertainment offerings, restaurants and retailers that give you something fun to do and something fun to buy.

    "Our goal was to create an entertainment, dining and shopping experience," said Jason Samreny, VP leasing with Indianapolis-based Kite Realty Group Trust, the project's developer.

  • Twizzlers flies with the Man of Steel

    HERSHEY, Pa. — Twizzlers candy is getting in on the Man of Steel hype and teaming up with Warner Bros. to offer fans a chance to remake themselves as the invincible one and win prizes.

    Between now and July 6, participants can visit www.Facebook.com/Twizzlers to create and star in a personalized Man of Steel- inspired video. The custom video application called Create the Invincible You takes Facebook fans through a two-minute transformation that they can then share on social media sites.

  • PetSmart, Bret Michaels bring back the 80s

    PHOENIX — Reality television star and Poison frontman Bret Michaels is bringing the eighties back to PetSmart with the Pets Rock collection, a line which has expanded to a throwback, neon-inspired line of apparel, toys and accessories for dogs.

  • Ruffles launches grindhouse ad campaign for new chip

    PLANO, Texas — Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, has launched a new Ultimate Tangy Honey Mustard flavor potato chip alongside a comical marketing campaign in television, cinema and digital inspired by 1970s grindhouse-style action movies.

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