Entertainment Tie-ins / Licensing

Jo-Ann Fabric and Craft Stores is teaming with the Cleveland Cavaliers for an unconventional promotion. The craft retailer will be distributing capes to fans at the second annual Superhero Night at the Cavs vs. Boston Celtics game Saturday, April 12 at 7:30 p.m. at Quicken Loans Arena.

Bumble Bee Foods has selected celebrity chef Doreen Colondres as the brand’s exclusive chef partner and brand ambassador. Colondres is a leading figure in today’s “Latin kitchen” movement and creator of the brand and website the Kitchen Doesn’t Bite.

Come on down to Westfield Century City in Los Angeles, and maybe you’ll get to be on television.

The entertainment news magazine “Extra” and Westfield, which owns and operates 38 shopping centers nationwide, have formed a partnership to deliver fashion, lifestyle and celebrity news and features to television audiences from Westfield Century City.

Maybelline New York has chosen model Marloes Horst to be the new face of the brand. Horst joins a roster of spokeswomen, including Christy Turlington and Emily DiDonato.

"Marloes embodies the Maybelline New York woman with her passion for makeup and her New York City energy and ambition," says Jerome Bruhat, global brand president of Maybelline New York.

Uniqlo has transformed the second floor of it Fifth Avenue flagship to celebrate the launch of the retailer’s SPRZ NY collection, done in collaboration with the Museum of Modern Art. The renovated floor includes the addition of a full-service Starbucks, a first for Uniqlo.

Menomonee Falls, Wis. -- Kohl’s Department Stores has debuted its new brand campaign, based on the word “Yes.” A 60-second commercial, featuring designer Vera Wang, unveils the “Yes” campaign using striking visuals and artists’ renderings of the letters “Y,” “E,” and “S.”

A new ad campaign from Kohl’s featuring several feel-good family spots positions the retailer as a destination where shoppers can find their “Yes.”

When the winning team cuts down the net after Monday night at the NCAA Men’s Championship game they will do so from atop a customer built nine foot Werner brand step ladder.