Entertainment Tie-ins / Licensing

Menomonee Falls, Wis. -- Kohl’s Department Stores has debuted its new brand campaign, based on the word “Yes.” A 60-second commercial, featuring designer Vera Wang, unveils the “Yes” campaign using striking visuals and artists’ renderings of the letters “Y,” “E,” and “S.”

A new ad campaign from Kohl’s featuring several feel-good family spots positions the retailer as a destination where shoppers can find their “Yes.”

Maybelline New York has chosen model Marloes Horst to be the new face of the brand. Horst joins a roster of spokeswomen, including Christy Turlington and Emily DiDonato.

"Marloes embodies the Maybelline New York woman with her passion for makeup and her New York City energy and ambition," says Jerome Bruhat, global brand president of Maybelline New York.

Uniqlo has transformed the second floor of it Fifth Avenue flagship to celebrate the launch of the retailer’s SPRZ NY collection, done in collaboration with the Museum of Modern Art. The renovated floor includes the addition of a full-service Starbucks, a first for Uniqlo.

The Johnsonville Big Taste Grill has embarked on a nationwide tour that gives new meaning to the phrase, “mobile marketing.”

When the winning team cuts down the net after Monday night at the NCAA Men’s Championship game they will do so from atop a customer built nine foot Werner brand step ladder.

Home Depot’s fifth annual Spring Black Friday promotional event is underway and one of the “Wow,” items being featured is an outdoor product tool system featuring the industry most powerful rechargeable battery.

Run Jump Throw is the name of new youth activity initiative The Hershey Company will begin next year when its existing Hershey’s Track & Field Games program undergoes a transition.