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Top 10 Tips to Boost Holiday Online Sales
The holidays are fast approaching, and experts across the board agree that online sales will be crucial to retailer performance. To help online merchants optimize the expected uptick in holiday traffic, e-commerce provider Volusion has released its “101 Tips to Boost Holiday Sales.” The tips range from logistical improvements in shipping to innovative marketing tactics.
Here are Volusion’s Top 10 suggestions:
1. Ensure the mobile-optimized version of your online store has its logo and the categories are arranged properly.
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P&G unites innovation with value for multipronged campaign
NEW YORK - In response to a national survey, which found that many women often are disappointed with their purchase of household products and desire more product innovation, Procter & Gamble has developed the multipronged “Have You Tried This Yet?” campaign as a way to highlight the manufacturer’s newer, more unique products. As part of the campaign, P&G opened to the public on Oct. 22 an interactive pop-up store in New York to drive awareness and product trials.
