ODP launches in-store Sharpie center

BOCA RATON, Fla. Office Depot and Sharpie have joined forces to form a new in-store shopping experience at Office Depot retail locations that will enable customers to test Sharpie products before they buy them.

The Sharpie “Try and Buy” center is a new experiential shopping concept from Office Depot that includes a test center for customers to “doodle”; new, simple-to-read signage; a “tips” center with information on using Sharpie markers; and a large assortment of 60 Sharpie products, available in 24 different colors.

“We are thrilled to partner with Sharpie to roll out this fun and innovative shopping experience for our customers,” said Wade Eveleth, senior director of merchandising for Office Depot. “By incorporating a ‘Try and Buy’ experience into our stores, customers can spend time using the product and picking out the colors and styles they want. It’s a creative and totally customer-focused solution.”