Weis Markets implements price freeze on staple items

SUNBURY, Pa. Weis Markets announced it has lowered prices on thousands of its staple items effective Jan. 2 and that it has implemented a 90-day price freeze on these items. This price freeze is effective through April 1, 2009.

"With consumer confidence at an all-time low and the poor economy, we know that our customers are looking for long-term ways to save money," said Weis Markets President David Hepfinger. "While our weekly promotions offer our customers an excellent way to save money and reduce their costs, we wanted to go the extra mile by freezing and lowering the prices on thousands of our staple items, both brand name and store brand, over the long-term for 90 days."

The price freeze items include private label and brand name products in center store, frozen, dairy, produce, meat, deli and bakery. The Price Freeze program is being promoted in Weis Markets' current print, television and radio ads. In stores, customers will see special Price Freeze shelf tags on participating items.