Gap & Pantone T-Shop opens in Midtown Manhattan

SAN FRANCISCO Gap and Pantone have partnered to create the Gap & Pantone T-Shop next to the Gap's flagship store in Midtown Manhattan. The store will be open through Feb. 8 and features a full palette of Gap tees from Gap's upcoming spring collection in true Pantone Colors, including a limited-edition tee in Mimosa, Pantone's color of the year for 2009.

"We wanted to create an explosion of color and bring some warmth and optimism to our customers," said Patrick Robinson, EVP of design for Gap Adult and gapbody. "Mixing Pantone's vibrant colors with Gap's signature t-shirts gives everyone an opportunity to find the perfect tee they can mix and match for their own personal style."

Alongside Gap men's crewneck ($18) and women's v-neck ($18.50) t-shirts, the shop will feature a display of Pantone Universe items, including a collection of color-themed stationery, office supplies, books and accessories. Items can be purchased at http://www.pantone.com.