Displays & Signs

Chicago - According to accounting firm BDO USA, LLP, 63% of chief marketing officers at leading U.S. retailers said their 2010 holiday advertising and marketing budgets have remained flat, a continued trend from 2009 (55%) and 2008 (43%).

BDO’s survey found that 20% of CMOs cited a decrease in their holiday marketing and advertising budget, signaling some flexibility, compared with 2009 (26%) and 2008 (32%). Seventeen percent of CMOs cite an increase, only slightly less than 2009 (19%).

New York - BCBGMAXAZRIAGROUP, the $1 billion global fashion brand, has launched a new, fast-fashion store concept, Lola, targeted at young women (ages 16 to 26).  The 3,000-sq.-ft. store, has a cool, hip vibe and is designed as an urban studio apartment, complete with fireplace, daybed, spiral staircase,  and closet. Salvaged doors give the storefront a Lower East Side feel.

New York City - The Association for Retail Environments (A.R.E.) announced that its Retail Design Collective will be held Dec. 8-10, at 7 W New York, 7 W. 34th St. and at other major showrooms throughout New York City.

Conference sessions focus on visual merchandising and store design trends, and will feature retailers such as Harry Cunningham of Saks Fifth Avenue, Brad Lenz of Liz Claiborne, Diana Bernal of Van Cleef  Arpels Inc., Paul Olszewski of Macy's, Tom Davidson of The Food Emporium, and Lauren Shaw of Louis Vuitton North America.

New York - Macy’s has debuted a new environment for one of its signature businesses—women’s shoes—at its store in Oak Brook, Ill. The plan is for elements of the updated format to be implemented in additional locations going forward.

The revamp, designed by Charles Sparks + Company, Westchester, Ill., has a clean, modern look. It features “runway” fixtures, sweeping lines and monolithic linear shelving concepts. A semi-transparent screen-like segmentation of spaces allows trend statements to flow easily within the overall plan.