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RadioShack opens first college store location at U of Texas
Fort Worth, Texas -- As part of a previously announced plan to expand into non-traditional channels, RadioShack said its first shop-in-shop college store has opened at the University of Texas at Austin.
Located within the University Co-op bookstore, the RadioShack-branded section features consumer electronics products geared toward college kids. The Top Tech at UT Students' Fingertips RadioShack's retail space consists of a 12-ft. section of wall located on the first floor of the Co-op, and features items such as headphones and Bluetooth speakers.
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Kenneth Cole leverages Instagram for Kinky Boots promo
New York -- Fashion designer and retailer Kenneth Cole is partnering with the Tony Award-winning musical Kinky Boots on the launch of a limited-edition capsule shoe collection arriving in stores for the holiday season.
To promote the launch, a designated area in front of the Al Hirschfeld Theatre (302 West 45th Street in Manhattan) will encourage passersby to try and win a pair of Kinky Boots tickets by following @kennethcoleprd and @kinkybootsbway and Instagraming a photo of their "kinky" shoes using #KCKinkyboots.
