Displays & Signs

Leading Midwestern retailer Shopko has reopened its garden centers and has reiterated its commitment to environmental sustainability as the world marks this year’s Earth Day.

Atlanta - InReality, a customer experience strategy and design firm, is offering a retail customer experience measurement tool called Reality Gap Analysis. Reality Gap Analysis delivers a quantifiable assessment of the gaps between a brand's self-perception and a customer's reality.

New product introductions aren’t what they used to be as evidenced by Doritos “Bold Flavor Experiment” involving mysterious variants of the spicy chips.

The Frito-Lay division of PepsiCo this week is introducing three new flavors of the Doritos Jacked brand to the snack food but not telling shoppers what they are called. The unconventional approach to generating trial also involves a unique contest element to encourage shoppers to digitally engage with the brand.

Maybelline New York has named Yadim Carranza, known simply as Yadim, as the brand's global makeup artist. Yadim is lauded for his innovative editorial work and bold runway looks.  

In his new role, Yadim will provide artistic vision for Maybelline New York makeup and become the voice of the brand to consumers, press and industry influencers.

Office Depot has launched a digital campaign called “Teachers Change Lives. So Can You” to help raise awareness and funds for classroom supplies for teachers.

As a thank you to these educators, Office Depot has partnered with AdoptAClassroom.org, a national organization dedicated to collecting and distributing funds to teachers, who in many cases use their own money to purchase classroom supplies to ensure each student has the tools to succeed.

Hoffman Estates, Ill. - Sears Hometown and Outlet Stores Inc. has remodeled a Sears Hometown store in Helena, Mont. The store now has a fresh look.

Those looking to understand how the retail industry will perform in the second quarter and beyond can gain an interesting perspective from the outlook shared by one of the world’s largest diversified packaging companies.

Around the globe, sellers from country A who promote their products as “Made in country A” are quick to point out that country A products are known for their quality, even by buyers from country C.