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Saks Fifth Avenue touts itself as trendsetter in new ad campaign
NEW YORK — Saks Fifth Avenue plans to launch a new ad campaign encouraging new and existing customers to “discover” what the specialty retailer has to offer via catalogs, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays.
Called “Look,” the ad campaign positions Saks Fifth Avenue as more than just a place for shoppers to buy things they want or need but as a showroom where potential shoppers can search for what is new.
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Bounty hits a home run with Cincinnati Reds
CINCINNATI — Bounty Select-A-Size has teamed up with the Cincinnati Reds as part of a promotional campaign. The company will have 40 Bounty Clean Crew members on hand at every Reds home game to help clean up messes around the park while touting the efficacy of its paper towels to baseball fans.