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ALDI hires dietitians to certify healthy foods

5/11/2015

ALDI is trying to tap into consumers’ desires to eat healthier by putting a dietitian's stamp of approval on some of its foods.


The retailer is teaming up with nutrition experts to introduce "Dietitian's Picks" to its stores to help shoppers easily identify healthy choices and kick-start healthy eating habits at home.


"Establishing healthy eating habits at home starts with making smarter choices in the grocery store. ALDI dispels the misconception that healthy eating is expensive and time consuming by offering high quality, yet affordable, nutritious items every day," says Jason Hart, CEO of ALDI. "Our Dietitian's Picks can serve as a perfect guide for shoppers looking to make a healthy lifestyle realistic."


ALDI says it will begin this month showcasing existing products hand-picked by registered dietitians for their nutritional value to help guide ALDI shoppers in their purchase decisions.


The Dietitian's Picks will include an assortment of products including gluten-free and organic items, fresh meat and produce options, kid-friendly choices as well as fresh bakery goods.


The ALDI Advisory Council is comprised of five registered dietitians who specialize in various areas of the nutrition field including family nutrition, sports performance and promoting a positive body image.


A complete list of Dietitian's Picks is at www.aldi.us/en/grocery-home/aldi-fresh/eat-better-every-day.


ALDI plans to open 650 new stores by the end of 2018. A leader in the grocery retailing industry, ALDI operates nearly 1,400 stores in 32 states, primarily from Kansas to the East Coast.


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