Displays & Signs

Alpharetta, Ga. -- Columbia Sportswear Company opened its first-ever store dedicated to its performance fishing gear (PFG) at the Avalon Mall in Alpharetta, Ga. Columbia’s PFG collection is inspired by the performance, style and comfort needs of professional and recreational anglers of all ages.   The 3,176-sq.-ft. store has a clean design, boutique feel and digital integration that includes an interactive knot-tying station.  

Office products are getting a stylish makeover at Staples with two designer-driven collections arriving mid-November.  “Style at Staples” is the name of a new assortment that features the new designs by Cynthia Rowley and British stationary brand Paperhouse.

Columbia Sportswear launched it’s first-ever flagship Performance Fishing Gear (PFG) concept store at the Avalon Mall in Alpharetta, Ga. 

Inspired by the performance, style and comfort needs of professional and recreational anglers, Columbia’s PFG collection is being embraced as a lifestyle brand by consumers of all ages in temperate and tropical climates across the Western Hemisphere, according to the company.

Denver -- Brixmor Property Group announced it has added nine new small-shop leases at Villa Monaco, dramatically improving the center's occupancy, enhancing the neighborhood center's merchandising mix and strengthening its position in the Denver market.  

Portland, Me. -- Charter Realty and Development announced that it has leased space to Dunkin Donuts at Westgate Shopping Center, located in Portland, Me.  Dunkin Donuts took 2,474 sq. ft. and will be joining Shaw’s, CVS, Anytime Fitness, Bank of America, TD Bank North and Advance Auto Parts.  

 

Retailers are well aware that good lighting is critical to visually rendering and calling attention to merchandise, including the role of color rendering. Light is made up of colors. For us to see an object as blue, that color must be present in the object and the light itself.

Most electric white-light sources don’t produce light with a balanced color spectrum, however. They’re manufactured with varying relative intensities of colors. This choice provides control of color appearance of the light source and how objects in the space appear.

 

By Lyle Bunn

 

Increasingly, more and more stores are utilizing flat-panel screens for digital messaging and customer engagement. Such initiatives are being advanced by a wide range of departments, from marketing to technology.  And they are referred to by a variety of names, including digital place-based media, retail media, dynamic signage, location-based digital display and enterprise media (the term digital signage is a bit dated.)   

Dallas -- FedEx Office is collaborating with marketing execution firm InnerWorkings Inc. to expand the range of professional print products through FedEx Office retail locations. By combining FedEx Office printing & logistics capabilities with InnerWorkings’ streamlined production platform, the retailer will be able to offer printed items such as signs and banners, flyers, posters, brochures, displays and branded merchandise.  

New York & Company has devised an interesting sweepstakes-based approach to ensure customers are lined up when its stores open at 6 p.m. on Thanksgiving Day.

The operator of more than 500 stores said the first 200 shoppers to enter its stores beginning at 6 p.m. on Thanksgiving will be entered to win $100,000 in the company’s first ever Win Big in New York sweepstakes. In addition to the $100,000 grand prize winner, each store will also have one $500 prize winner.

Minneapolis -- The Opus Group announced the completion of four projects for St. Paul, Minnesota-based retailer Gander Mountain. Opus built three new 52,000-sq.-ft. Gander Mountain stores in Augusta, Georgia; Newnan, Ga. and Algonquin, Ill.; and managed renovations of the retailer’s 96,275-sq.-ft. store in Forest Lake, Minn.