Velcro opening pop-up store

Manchester, N.H. - Velcro Industries plans to open a retail pop-up store in the SoHo area of Manhattan. Styled as the "Holiday HackShop," the Velcro-branded pop-up store will be open Dec. 1 – 19.

At the shop, customers can have their presents expertly wrapped with VelcrobBrand products and participate in holiday-themed festivities and daily events including workshops and meet and greet events with celebrities, a “Social Currency” day where customers can pay for certain products by retweeting and posting, a hot chocolate bar, holiday photo opportunities, a kids’ craft zone and giveaways and freebies.

"We are thrilled to connect with consumers and fans to help them 'hack' the holidays by showing them how to work with and use our products to decorate, organize and simplify their lives," said Julie Barry, director of global brand, Velcro Industries. "Our shop in SoHo is an opportunity for us to showcase how we help foster creativity and inspire original ideas and solutions."