Digital Marketing

Reflecting the brand tagline, “Never Stop Exploring,” the new global prototype of The North Face is meant to inspire customers to get outside and experience the great outdoors. Designed by Gensler, the store has a sleek, streamlined modern look and is composed of natural elements and textures. Trail markers, built of wood, stone and metal, distinguish the retailer’s core categories: outdoor, action sports and performance.

San Francisco -- 5th Finger, a leading mobile marketing technology firm, has announced plans to bring in-store mobile trials to JoS. A. Bank Clothiers. 5th Finger will be testing the role of the mobile device to drive "consumer outcomes" including ensemble inspiration, shopper education and offer redemption "in store" leading up to the summer season.

Troy, Mich. -- Oakland Mall is using social networking as a tool to get shoppers involved this Mother's Day to benefit Moms at Detroit Rescue Mission Ministries (DRMM), a non-profit agency dedicated to assisting the homeless and getting them back on their feet.

SUNBURY, Pa. — Weis Markets’ official Facebook page is celebrating its 10,000th fan with exclusive coupon offers, the grocer announced Tuesday.

Weis Markets’ Facebook fans now are eligible for these coupons at Facebook.com/WeisSuperMarket. The coupon offers include $5 off a $50 purchase; $1 off 12-oz. Weis quality granola; $1 off 12-count Weis quality coffee solos and $1 off a Weis Five Star item.

Redmond, Wash. -- Apparel retailer Rue21 has selected PlayNetwork to produce and program in-store music and messaging for 672 Rue21 retail sites in 44 states.

The rue21 stores will be the first to feature PlayNetwork’s new MC550 media player, which which enables businesses to securely deliver immersive entertainment programming featuring music, video, digital signage and branded messaging content.

New York City -- A recent survey by Deloitte found that the proliferation of smartphones – coupled with social network popularity -- has had a significant impact on what consumers expect from retailers and their in-store shopping experience.

MOORESVILLE, N.C. -- Lowe’s announced that it is celebrating Earth Day by giving away trees. On April 23, Lowe’s, in partnership with American Forests, will give away one million tree saplings to customers during in-store Earth Day celebrations nationwide. When planted, these one million trees will eventually produce more than 260,000,000 pounds of oxygen annually, providing air for more than 670,000 people for one year, according to the company.

Corona, Calif. -- The Promenade Shops at Dos Lagos, in Corona, Calif., announced it has changed its name to The Shops at Dos Lagos. This change kicks off the branding re-launch and includes a new logo design, website design, URL address to ShopDosLagos.com, and signage.