Digital Marketing

Target plans to give away one million reusable shopping bags on Sunday, April 17 in line with the release of its weekly ad featuring an assortment of environmentally-friendly products in conjunction with Earth Day on April 22.

AMITYVILLE, N.Y. — Sundial has announced that Walgreens has become the exclusive national drug store retail partner for its SheaMoisture hair care line and will carry the products on shelf and online, beginning April 1.

"We are very excited to launch our newest collection at Walgreens," stated Richelieu Dennis, founder and CEO of Sundial Creations, maker of SheaMoisture. "They have been a key partner in the growth of our business and we are enthusiastic about bringing organic hair care products to such a broad consumer base."

AUSTIN, Texas — Proving that natural food stores have a sense of humor, Whole Foods hosted a faux website homepage to celebrate April Fools' Day.

The homepage featured such items as "insects raised with compassion," stinky cheese lipstick and bizarre recipes. The retailer even featured a video about finding love at its stores on both the website and its Facebook fan page. Needless to say, it received many "likes."

SECAUCUS, N.J. -- Panasonic announced that it is giving consumers the chance to experience its 2011 line-up of home entertainment products during its six-week, 15-market "Panasonic Experience Amazing Tour."

The tour starts April 4 in New York and will make stops in Chicago, Los Angeles, Atlanta, Boston, Dallas, Detroit, Houston, Miami, Minneapolis, Philadelphia, Phoenix, San Francisco, Seattle and Washington, DC over the next five weeks, through May 15.  

New York City -- Walmart, Target, The Home Depot, Best Buy and CVS took top honors in Interbrand’s annual ranking of the 50 most valuable U.S. retail brands. The U.S. brands are valued in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.

In a move to generate online traffic and pre-orders for the upcoming release of Justin Bieber’s Never Say Never documentary, Walmart.com this week offered autographed copies of the DVD/Blu-Ray combo pack for $24.96. Bieber personally autographed 1,800 copies of the combo-pack, which chronicles his rise to become a pop phenomenon. The strategy appeared to work as by mid-day Thursday the autographed copies were no where to be found on Walmart.com, although there was plenty of other Bieber paraphernalia.

NORTHBROOK, Ill. -- Procter & Gamble announced that it has teamed up with its grocery retail partners to create a mobile app designed to help consumers live and shop more sustainably. The app, called "My Carbon Footprint," works on iPhone, iPad or Droid devices is an interactive, social media-enabled carbon footprint gauge powered by P&G's Future Friendly initiative, P&G reported. It will become available on Earth Day, April 22.

AUSTIN, Texas and WASHINGTON -- Whole Foods Market announced that it is teaming up with AFI-Discovery Channel Silverdocs Festival, the nation's leading documentary festival, to award $50,000 in grant money to filmmakers working in the green film genre.