Digital Marketing

VENLO, The Netherlands — Vistaprint N.V., a leading online provider of professional marketing products and services to micro businesses and the home, announced that Don LeBlanc will assume the role of chief marketing officer for Vistaprint's North American Business Unit. LeBlanc assumes the role vacated by Trynka Shineman, who was promoted to the position of president of Vistaprint's North American business unit earlier this year.

SAN FRANCISCO  — Premier Retail Networks, a global leader in digital place-based media services, has announced that Jon Landa has been promoted to SVP sales for PRN’s West & Central regions. 

As PRN’s VP sales since June 2007, Landa has been responsible for direct clients and agencies on the West Coast. Before joining PRN, he served as VP national accounts at ReelzChannel. 

Columbia, S.C. -- Edens & Avant announced Wednesday the hiring of Kerry Cavanaugh as its new VP marketing.

With over a decade in global brand and product innovation management at Procter & Gamble, Cavanaugh will lead Edens & Avant in a new strategic marketing direction focused on brand building and consumer innovation in retail.

At Edens & Avant, Cavanaugh will oversee the corporate and center specific marketing of 124 retail properties located in urban markets up and down the east coast.

SAN FRANCISCO — Gap Inc. has announced plans to bring the Gap brand to Serbia and Ukraine through new agreements with existing franchise partners. The stores are scheduled to open in 2011 in the cities of Belgrade and Kiev where customers will be able to shop products from Gap, GapKids and babyGap.

Menomonee Falls, Wis. -- Kohl’s Corp. said Thursday its first-quarter earnings rose 6%, helped by online sales and Easter demand in the Southeast.

Net income rose to $211 million from $199 million in the year-ago period. Sales in the quarter ended April 30 rose 3.1% to $4.16 billion. Same-store sales were up 1.3%.

Lewisville, Texas -- Fifty percent of retailers and almost as many manufacturers (48%) use rebate programs as part of their customer loyalty and promotions mix, according to report by the Aberdeen Group.

"Our findings revealed a very persuasive business case for rebates," said Chris Cunnane, senior research associate with the Aberdeen Group. "We have a deep expertise in retail and manufacturing research, and this report demonstrates the value of rebate programs for both of these groups."

North Vancouver, B.C. -- Capilano Mall is using quick response (QR) codes as an option for customers to participate in the mall's "Be Our Energy Star" contest. Entrants are being asked to write down, in 100 words or less, what they are doing to be more environmentally or socially conscious for a chance to win an Energy Star-certified LCD TV and laptop valued at over $3,500.

PITTSBURGH — Giant Eagle is celebrating its locally and regionally grown produce with a new multimedia video.

The retailer said that it is taking several steps to educate consumers on which fruits and vegetables at their peak season throughout the year and is further relaying this message through its multimedia video, which can be viewed on Giant Eagle's website.