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Digital Marketing

  • Project Style

    Forest City Commercial Management in partnership with social shopping network, Shoptopia, kicked off Project Style, the award-winning fashion competition for guys and girls ages 13 and up. From April through August, Forest City shopping centers nationwide will select two fashion trendsetters for each center each round, during a five-round contest, to put their sense of style and fashion to the test by creating the ultimate outfit.

  • Amazon offers cheaper Kindle with side of ads

    SEATTLE — Amazon announced that it is now offering a new Kindle for $114, compared with $139 for its standard model and $189 for the 3G version. The catch is that the $114 Kindle requires the user to view special offers and sponsored products on screensavers and on the bottom of the home screen.

  • Poll: Most women consider themselves bargain shoppers

    YONKERS, N.Y. — More than three-quarters of women regard themselves as bargain hunters, a new national poll featured in the May issue of ShopSmart magazine found.

  • Celebrity chef helps Hy-Vee get families cooking

     WEST DES MOINES, Iowa  -- Hy-Vee announced that it has enlisted the help of celebrity chef Curtis Stone to develop a series of recipes designed to bring families together for meals.

    Under the exclusive agreement with Hy-Vee, Stone, who stars as an investor/mentor on NBC's "America's Next Great Restaurant." will be featured in the company's TV commercials, print ads and in-store promotional materials over the next two years, said Randy Edeker, president and COO of Hy-Vee.

  • Walgreens installs electric vehicle charging stations

    Deerfield, Ill. -- Walgreens helped launch the nation’s first privately funded and comprehensive electric vehicle charging network with an initial station at its drug store at Belt Line Road and Montfort Drive in Dallas. The retailer is working with NRG Energy to install high-powered rapid charging eVgosm Freedom Stations at 18 locations across the Dallas/Fort Worth area,

  • Fresh & Easy promotion is in the bag

    EL SEGUNDO, Calif. -- Fresh & Easy Neighborhood Market announced that it has relaunched its Design-A-Bag contest, inviting Fresh & Easy customers to design and vote on the grocer's next reusable bag. Customers can submit their original bag designs at www.freshandeasy.com/designabag through May 15. Based on feedback Fresh & Easy has expanded the contest this year to anyone 13 years of age or older in Arizona, California and Nevada.

  • SpendingPulse: Retail growth solid in March

    Purchase, N.Y. -- Most retail segments showed solid year-over-year retail growth in March, according to MasterCard Advisors SpendingPulse, a macroeconomic report tracking national retail and services sales.

    Electronics sales and department stores showed modest gains while luxury and e-commerce recorded strong growth. Some segments of the restaurant sector also showed strength in March.

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