Digital Marketing

New York City -- A recent survey by Deloitte found that the proliferation of smartphones – coupled with social network popularity -- has had a significant impact on what consumers expect from retailers and their in-store shopping experience.

BOCA RATON, Fla. -- Office Depot didn’t have to look far in its search for a new agency of record, as the Boca Raton, Fla.-based office supplies and services company announced the selection of Fort Lauderdale-based Zimmerman Advertising.

NEW YORK — Consumers that seek timely and detailed information about product recalls look to multiple resources, according to a new Deloitte survey.

MOORESVILLE, N.C. -- Lowe’s announced that it is celebrating Earth Day by giving away trees. On April 23, Lowe’s, in partnership with American Forests, will give away one million tree saplings to customers during in-store Earth Day celebrations nationwide. When planted, these one million trees will eventually produce more than 260,000,000 pounds of oxygen annually, providing air for more than 670,000 people for one year, according to the company.

Corona, Calif. -- The Promenade Shops at Dos Lagos, in Corona, Calif., announced it has changed its name to The Shops at Dos Lagos. This change kicks off the branding re-launch and includes a new logo design, website design, URL address to ShopDosLagos.com, and signage.

New York City -- Survey results released Thursday showed that, for the first time since 2006, small business owners are shifting their focuses from just surviving to plotting growth.

According to the 2011 American Express OPEN Spring Small Business Monitor, entrepreneurs say they are expecting to hire and make necessary capital investments in their firms, signaling signs of an economic recovery.

By John Bajorek, [email protected]

ST. PETERSBURG, Fla.  -- HSN announced that Betsy Olum has been appointed general manager beauty and merchandising strategy.  She will report directly to Lynne Ronon, HSN EVP merchandising.