Kroger joins paperless coupon service

WALTHAM, Mass. -- Kroger is now offering its shoppers the ability to redeem SavingStar e-coupons when they use their Kroger Plus Card at checkout. According to a press release fromSavingStar, it is the only national paperless grocery coupon service, and the addition of Kroger to the SavingStar network of retailers increases the number of grocery and drug stores offering their customers digital coupons through SavingStar to more than 24,000 stores nationwide.

“In today’s digital world, many shoppers want to save on groceries but don’t have the time or desire to print or clip paper coupons. SavingStar makes it easy and convenient for people to save money on groceries with a service that fits their lifestyle,” said David Rochon, CEO of SavingStar. “Kroger shoppers can now get additional savings from SavingStar by selecting eCoupons online or through their smart phones - even while walking the aisles in the store.”