Digital Marketing

This sounds like a pretty cool deal. Walmart’s wholly-owned video-on-demand subsidiary Vudu and Sony Pictures Home Entertainment in an exclusive arrangement this week offered a new type of digital move card for the science fiction film, Battle: Los Angeles.

The cards cost $14.96 and went on sale the same day as the Blu-ray and DVDs. The big difference between buying the physical Blu-ray disc or DVD is customers who purchase the card simply enter a code to access the film directly from a computer or more than 300 different Vudu-enabled consumer electronics devices.

LOS ANGELES — Back-to-school shopping will likely take place even later this year than in 2010, as consumers hope to score last-minute deals, the latest forecast from PriceGrabber reveals. PriceGrabber, a part of Experian, found that 95% of consumers are planning to use some sort of money saving technique when back-to-school shopping, and they plan to start shopping later in 2011 than they did in 2010.

Insight into consumers’ buying behaviors is important in order for advertisers and retailers to reach this elusive shopper who is seeking not only to save money but to save time. Consumers’ continued interest in coupons and savings has been influenced, in part, by concerns over their own personal economic situations. Today, faced with rising food and gas prices, consumers are seeking ways to offset these increases. 

With Father’s Day approaching, General Growth Properties has rolled out a mall promotion that invites shoppers to “check in” to their local GGP mall using Foursquare for a chance to win a trip to the 82nd MLB All-Star Game at Chase Field in Phoenix.

When shoppers “check-in” through Foursquare, they receive a link to enter the sweepstakes, which includes four tickets to the MLB All-Star Game on July 12, $1,000 in Shop Etc. Mall Gift Cards and a hotel stay and golf outing at the AAA Four-Diamond, all-suite Arizona Grand Resort.

New York City -- Amazon.com said Friday that it would drop its online affiliates in Arkansas in response to a new state law that would have required the online retailer to start charging sales tax, the Associated Press reported.

Lawmakers passed a bill earlier this year to require out-of-state online retailers such as Amazon to collect sales tax from customers if their annual sales in the state exceed $10,000.

ST. PETERSBURG, Fla. — HSN announced that Jennifer Lopez will launch her new fragrance Love & Light exclusively on HSN on July 2.

HSN said it is also offering fans the chance to win a private meet-and-greet with Lopez at the HSN set on July 2. The comany is accepting entries via its Facebook page and HSN.com through June 14.

The prize package will also include:

• Airfare for a winner and guest

• Two nights at the historic Vinoy Renaissance Resort and Golf Club in St. Petersburg, FL

A Wild West atmosphere remains evident in the world of e-commerce as brands, once reluctant to sell directly to customers online for fear of alienating retailers, are now experimenting with novel ideas that just a few years ago would have been unthinkable.

For example, Ad Age this week chronicles an example involving Procter & Gamble selling products direct to consumers on its Facebook fan pages for several leading brands such as Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze.

NEW YORK — New Balance has partnered with supermodel Heidi Klum for a new line of women's footwear to be sold exclusively on Amazon.com, beginning this month.

"We all need a good pair of sneakers whether its for running to the gym or running to the store," said Klum.  "I have extended my line with New Balance and designed a few stylish pairs of sneakers. Very exciting!"