Digital Marketing

By Brad Tuckman, ksckreate.com

NEW YORK — Barnes & Noble is promoting the Nook by inviting customers to come into its stores to compare their e-readers with company's own version. Beginning July 1, customers can purchase a Nook, starting at $139, and receive an instant Nook Book collection -- 30 free digital titles valued at $315. 

Lewisville, Texas -- Consumer deal-seeking is here to stay, according to a new report by Parago. The study, Shopper Trend Report: Values, Deals & How Far They’re Willing To Go To Get Them, provides a comprehensive look at the entire deal landscape, from traditional clipped coupons to mobile applications. It finds that deal-finding has evolved from a necessity for cash-strapped consumers to an attractive, trendy activity that all shoppers now pursue. It also examines how these trends will likely continue to affect shopper behavior.

Leveraging the social and mobile channels to present a unified cross-channel experience is one of the keys to maximizing online holiday sales this year, according to the IBM Coremetrics Fourth Annual Online Retail Holiday Readiness Report.

SANTA MONICA, Calif. — Walmart announced that it will offer four EPs featuring highlights from American Idol Season 10. The EPs are available exclusively in stores and on Walmart.com.

Allendale, N.J. -- Video screens delivering marketing messages and other media at the shelf level have been installed in nine Bloom grocery stores in the Washington, D.C., area.

New York City -- Mobile commerce is expected to reach $31 billion by the end of 2016, according to a new report from Forrester Research.

The report, “Mobile Commerce Forecast: 2011 to 2016,” predicts an annual compound growth rate of 39% for mobile commerce over the next five years.

The report predicts mobile commerce will reach $6 billion by the end of this year, $10 billion next year and $31 billion by 2016.