New GE camera to debut at RadioShack

TORRANCE, Calif. RadioShack and General Imaging, the worldwide exclusive licensee for GE-branded digital cameras, announced today that, until September, RadioShack will be the exclusive retailer of the new GE E850 camera.

According to the companies, the camera will be available at 3,000 company-operated RadioShack stores by June 10 and in remaining locations shortly thereafter. The GE E850 will also be available on the Web at www.radioshack.com as well as through the company's Ship-to-Store and Direct-to-U programs. The camera retails for less than $200.

"RadioShack is very excited to exclusively introduce the GE E850 this summer," said Doug Lane, merchandising vp of RadioShack. "This is a quality product at an affordable price and the GE name will certainly resonate with our customers as a dependable solution for their digital imaging needs."

The E850 is an intermediate point-and-shoot that features a 28mm wide-angle lens, 8 megapixels of resolution, a 5X optical zoom, a large 3-inch LCD screen and a highly intuitive user interface. It's powered by a rechargeable lithium-ion battery.