Digital Marketing

Albany, N.Y. -- Cabela’s has retained Media Logic, a nationally recognized agency specializing in marketing for a social world, to support the company’s recently launched 50th anniversary promotion with ongoing and sustained communications over social media.

Media Logic will leverage Facebook as the primary social network to add excitement and urgency to Cabela’s year-long promotion, “50 Years, 50 Trucks.”

HOFFMAN ESTATES, Ill. — Sears announced that it has created a list of perfect Father's Day gifts with the help of its mySears community and Facebook fans. The company polled its consumers and yielded more than 700 responses to determine the ultimate "Gift Guy'd," the company reported.

GLENDALE, Calif. — Disney Consumer Products has created a new line of branded baby products, the first of which is an infant bodysuit made of 100% cotton. The Disney "Cuddly Bodysuit" comes with a second row of snaps that allow the bodysuit to “grow” with baby, available on Amazon.com/DisneyBaby this month and at select retailers this fall, the company reported.

Philadelphia -- Pennsylvania Real Estate Investment Trust announced Tuesday that it has launched a free interactive application, available for its 40 shopping malls around the country.

Initially designed for Apple’s iPhone, the app will soon be available for the Android and Blackberry, according to PREIT.

SECAUCUS, N.J. — Panasonic Corporation of North America has appointed Betty Noonan to lead its marketing and branding functions. Noonan, who was most recently VP and director of Kodak's worldwide consumer marketing operations, will be responsible for integrating the company's marketing and enhancing the Panasonic brand.  

By Scott Setrakian, [email protected]

Who should manage your company's digital ad budget dollars? In an advertising world where digital advertising dollars have now been proven to impact in-store sales, who should own the digital ad budget — the dot.com division, or the stores team?

Have you seen the new ad campaign from Newegg.com? The online electronics retailer recently began airing spots that take aim at Best Buy the same way ads Best Buy ran back in 2009 took aim at Walmart.

NEW YORK — Creative agency Kaplan Thaler Group has been tapped to run Supervalu’s latest ad campaign, according to a blog posted on the Kaplan Thaler Group site Monday.

As lead creative agency, the Kaplan Thaler Group’s responsibilities will encompass advertising, digital and direct marketing across all Supervalu banners — including Acme, Albertsons, Cub Foods, Farm Fresh, Jewel-Osco, Shaw’s/Star Market, Shop ‘n Save, Shoppers Food & Pharmacy, Hornbacher’s and Save-A-Lot.