Digital Marketing

Have you seen the new ad campaign from Newegg.com? The online electronics retailer recently began airing spots that take aim at Best Buy the same way ads Best Buy ran back in 2009 took aim at Walmart.

SECAUCUS, N.J. — Panasonic Corporation of North America has appointed Betty Noonan to lead its marketing and branding functions. Noonan, who was most recently VP and director of Kodak's worldwide consumer marketing operations, will be responsible for integrating the company's marketing and enhancing the Panasonic brand.  

NEW YORK — Creative agency Kaplan Thaler Group has been tapped to run Supervalu’s latest ad campaign, according to a blog posted on the Kaplan Thaler Group site Monday.

As lead creative agency, the Kaplan Thaler Group’s responsibilities will encompass advertising, digital and direct marketing across all Supervalu banners — including Acme, Albertsons, Cub Foods, Farm Fresh, Jewel-Osco, Shaw’s/Star Market, Shop ‘n Save, Shoppers Food & Pharmacy, Hornbacher’s and Save-A-Lot.

Ann Arbor, Mich.  — Borders announced that it has expanded its partnership with Kobo, the maker of an e-reader that at $129.99 is about $10 to $20 less than the Kindle and Nook, respectively. The new partnership, according to Borders, with give customers access to new state-of-the-art free e-reading apps and e-reading technology; access to over 2.3 million books, newspapers and magazines; and a unique, industry-first social reading experience, positioning Borders as a strong competitor in the digital space.

Eden, Minn. -- Young America, an engagement marketing, loyalty and incentive firm, and 3Seventy, a mobile engagement solutions company, have formed a strategic alliance to jointly develop new mobile marketing capabilities and enhance delivery of mobile-based engagement marketing and loyalty services to their client base.

VENLO, The Netherlands — Vistaprint N.V., a leading online provider of professional marketing products and services to micro businesses and the home, announced that Don LeBlanc will assume the role of chief marketing officer for Vistaprint's North American Business Unit. LeBlanc assumes the role vacated by Trynka Shineman, who was promoted to the position of president of Vistaprint's North American business unit earlier this year.

SAN FRANCISCO  — Premier Retail Networks, a global leader in digital place-based media services, has announced that Jon Landa has been promoted to SVP sales for PRN’s West & Central regions. 

As PRN’s VP sales since June 2007, Landa has been responsible for direct clients and agencies on the West Coast. Before joining PRN, he served as VP national accounts at ReelzChannel. 

Columbia, S.C. -- Edens & Avant announced Wednesday the hiring of Kerry Cavanaugh as its new VP marketing.

With over a decade in global brand and product innovation management at Procter & Gamble, Cavanaugh will lead Edens & Avant in a new strategic marketing direction focused on brand building and consumer innovation in retail.

At Edens & Avant, Cavanaugh will oversee the corporate and center specific marketing of 124 retail properties located in urban markets up and down the east coast.